Brand Identity Design

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Naza Caggiano

(3)

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About this service

Summary

We offer a branding service that includes a brand strategy, designed to help your business stand out with a cohesive visual identity, clear messaging, and consistent brand elements across all platforms. What makes us unique is our personalized approach—focusing not only on the look of your brand but also on defining its core purpose and values to ensure a lasting connection with your audience.

FAQs

What is included in the brand strategy?
Our brand strategy focuses on defining the core aspects of your business, such as your brand’s mission, values, and market positioning. This serves as a foundation for building a cohesive brand identity that aligns with your goals and resonates with your target audience.
What do you deliver in the branding package?
We provide a complete branding package that includes a logo, typography, color palette, brand guidelines, messaging framework, and branded assets like business cards and social media templates. These deliverables ensure your brand has a consistent and professional look across all platforms.
How long does the branding process take?
The timeframe depends on the complexity of the project, but generally, our branding process takes 4-6 weeks from the initial strategy session to the final delivery of assets. We’ll keep you informed every step of the way.
Will I receive all the files and assets needed to use my brand immediately?
Yes! Once the branding is finalized, you’ll receive all the necessary files in multiple formats, such as your logo, fonts, and color codes, along with a brand guidelines document to ensure you can apply your new identity seamlessly.
Can you help with applying the new branding to my website or marketing materials?
Absolutely! We can extend your new brand identity to your website, social media, and any other marketing materials you need. This ensures your brand is consistent across all digital and print platforms.

What's included

Brand Strategy
We’ll begin by diving into the core of your business—defining your brand’s values, mission, and unique position in the market. This mini brand strategy will help us set the foundation for your visual identity and ensure everything we create aligns with your brand’s purpose and goals.
Brand Identity Design
Your brand identity is how your customers will recognize and remember you. We’ll develop a cohesive visual identity that includes your logo, typography, and color palette. These elements will reflect your brand’s personality and create a strong, consistent look across all your platforms.
Brand Guidelines
To keep your brand looking polished and professional, we’ll create a set of brand guidelines. This document will serve as a reference for you and your team, outlining how to use your logo, colors, fonts, and other brand elements. This ensures consistency, no matter where your brand appears.
Messaging Framework
In addition to visuals, we’ll craft a clear messaging framework that includes your brand’s tone of voice, taglines, and key messaging points. This framework will help you communicate your brand effectively across all touchpoints, from your website to social media.
Brand Collateral Design
We’ll take your visual identity and apply it to key brand assets such as business cards, letterheads, and social media templates. Whether you’re pitching a new client or posting on Instagram, your brand will always be represented consistently.
Competitor Research & Market Positioning
We’ll take a close look at your competitors and target audience to position your brand uniquely in the market. Our goal is to help you stand out from the crowd while resonating with the right customers.
Final Deliverables & Brand Assets
Once we’ve developed your brand identity, you’ll receive all the files you need to launch, including your logo in multiple formats, fonts, color codes, and branded templates. We’ll also provide a comprehensive brand guidelines document to keep everything consistent moving forward.

Recommendations

(5.0)

Lina Cordero • Onlychild Design

Client • Sep 5, 2024

Recommended

I can’t recommend Naza enough! He’s become an invaluable partner to us at Onlychild Design. Not only is he a fast and solution-focused developer, but he also brings a deep understanding of design, marketing, and the creative process. It’s been hard to find a developer who can bridge the gap between code and creativity, but Naza does it seamlessly. His ability to speak both technical and creative languages has been a game changer for our projects.

Pablo Marcovich • SAMBA

Client • Sep 5, 2024

Recommended

Trabajar con Naza y su equipo siempre es un gusto. He confiado en ellos en varios proyectos y siempre terminé sumamente satisfecho. Más allá del muy buen estilo y diseño que tienen, debo destacar la enorme predisposición y excelente actitud que brindan en cada paso del proceso.