Custom Logo Design: Crafting Unique Identities for Your Brand

Ewald Groenewald

Starting at

/hr

About this service

Summary

At the end of the project, you’ll receive a complete logo suite in multiple formats. The package includes up to three revisions and full ownership of all files, ensuring your brand is polished and ready for both digital and print use.

Process

1. Discovery & Consultation

We start with a detailed discussion to understand your brand’s vision, values, target audience, and design preferences. This step ensures we align on the story your logo will convey.

2. Mood Board Creation

Three distinct mood boards are crafted, each showcasing unique themes, colour palettes, typography, and visual styles. These boards serve as creative directions for your logo, and we refine them together to choose the best path forward.

3. Initial Logo Concepts

Based on the selected mood board, I design 2–3 initial logo concepts that reflect the chosen aesthetic and your brand's essence.

4. Feedback & Revisions

We review the initial concepts, and I incorporate your feedback to refine the design. Up to three revision rounds are included, ensuring the final logo meets your expectations.

5. Finalisation & Delivery

Once the design is approved, I polish and finalise the logo suite, including variations (primary, secondary, and icon), and deliver them in multiple file formats. A usage guide is also provided to ensure consistent application across all platforms.

What's included

Logo Suite
You will receive a versatile set of logo designs, including the primary logo, alternative logo variations, and an icon/brand mark. These will be delivered in multiple formats, including vector (AI, EPS), high-resolution (PNG, JPG), and print-ready (PDF) files, ensuring seamless use across digital and print platforms.
Design Revisions
Up to three revision rounds are included to refine the logo and ensure it perfectly aligns with your vision, at no additional cost.
File Delivery and Ownership
All final files will be delivered digitally, organized for easy access, and transferred with full usage rights, allowing you complete ownership of your logo and assets.

Skills and tools

Brand Designer

Graphic Designer

Logo Designer