Brand Identity: Elevate Your Brand with Expert Design

Ewald Groenewald

Starting at

/hr

About this service

Summary

I create custom branding kits designed to tell your brand's authentic story through cohesive visuals and a compelling narrative. From unique logo designs and tailored colour palettes to detailed brand guidelines, I ensure every element reflects your vision and values. With over 10 years of experience, I specialise in crafting distinctive identities that set each brand apart, combining creativity with strategy to bring your story to life.

Process

1. Discovery & Consultation

Discuss your brand’s vision, goals, target audience, and preferences.

Explore the story and narrative that make your brand unique.

2. Mood Board Creation

Develop three distinct mood boards, each representing a unique aesthetic and direction for your brand (e.g., modern, playful, elegant).

Include color schemes, typography samples, imagery, and textures in each mood board.

Review the options with you and refine based on your feedback to select a final direction.

3. Design Development

Logo Design: Create initial concepts for a primary logo and variations aligned with the chosen mood board.

Color Palette: Develop a cohesive set of colors inspired by the mood board.

Typography: Select fonts that align with the chosen aesthetic and ensure readability.

4. Branding Elements

Design additional elements such as patterns, textures, icons, and other visual assets.

Create mockups for stationery, social media templates, or other deliverables based on your needs.

5. Brand Guidelines & Narrative

Compile a comprehensive brand guidelines document with usage rules for all elements.

Develop a brand narrative that tells your authentic story and highlights what sets you apart.

6. Final Delivery

Provide all design files in various formats (editable and ready-to-use).

Ensure you have everything needed to implement your brand seamlessly across platforms.

What's included

Logo Suite
— Primary Logo — Secondary/Alternative Logos — Icon/Brand Mark
Typography
— Primary and Secondary Fonts — Font Usage Guidelines (e.g., size, spacing, hierarchy)
Color Palette
— Primary, Secondary, and Tertiary Colors — HEX, RGB, and CMYK Codes
Brand Guidelines Document
— Instructions for logo usage — Do's and Don'ts for branding elements — Typography and color usage guidelines
Stationery Design
— Business Card Template — Letterhead Design — Envelope Design
Social Media Templates
— Post Templates (Instagram, Facebook, LinkedIn, etc.) — Story Templates
Email and Digital Assets
— Email Signature Design — Newsletter Template
Brand Voice and Messaging
— Taglines/Slogans — Tone of Voice Guide
File Formats
— Editable Source Files (e.g., AI, PSD) — Ready-to-Use Formats (e.g., PNG, JPG, PDF)