Stellar Brand Identity & Logo Design: Identities That Resonate

Pro

Todd Hogan

Starting at

$

75

/hr

About this service

Summary

I provide comprehensive brand identity, logo design, and graphic design services that establish a unique, impactful visual presence for your business. Whether you’re launching a new brand or revitalizing an existing one, my designs help define the core of your business and create a lasting impression. The goal is to craft a visual identity that not only resonates with your target audience but also communicates your brand’s values, mission, and personality effectively across various platforms.
The process begins with in-depth research into your business, market, and competitors, ensuring that the logo and identity system we develop is not only creative but strategically sound. I work closely with you throughout the process, ensuring the designs align with your vision and brand narrative. From the initial concept to the final brand guidelines, every detail is carefully crafted to ensure consistency and authenticity.
The logo design is at the core of your brand’s identity, but it doesn’t end there. I create a full visual identity system, including typography, color schemes, and brand assets like business cards and social media profiles, making sure your branding is cohesive and easily scalable across all mediums. The final product is a professional, polished identity that will differentiate your brand and elevate its presence in the marketplace.

Process

Discovery: Understand your business, target audience, and brand values to create a tailored design direction.
Initial Concepts: Develop a few logo concepts that capture the essence of your brand, reflecting its personality and goals.
Client Selection and Feedback: Review concepts and gather your feedback to refine the design direction.
Refinement: Refine the selected logo and finalize the brand identity elements, ensuring alignment with your vision.
Second Round of Revisions: Make necessary adjustments based on feedback for final approval.
Final Delivery: Provide the finalized logo, brand guidelines if agreed, and all graphic assets in various formats for immediate use.

FAQs

  • Do you offer revisions to the logo designs?

    Yes, I offer structured revisions to ensure the final logo aligns perfectly with your brand vision and meets your expectations.

  • Will I receive the logo in multiple file formats?

    Yes, you will receive the logo in various formats, including .AI, .EPS, .PNG, and .JPG, to ensure it’s ready for any use, whether digital or print.

What's included

  • Custom Logo Design

    A unique, hand-crafted logo that represents your brand’s identity, ensuring it's timeless, scalable, and adaptable for various mediums.

  • Brand Identity System

    A complete set of brand guidelines that includes typography, color palette, imagery style, and usage rules, ensuring consistent branding across all touchpoints.

  • Visual Assets & Marketing Materials

    High-quality graphic assets such as business cards, social media banners, email signatures, and other marketing materials, all tailored to reinforce your brand identity.

Example projects

DataCrest Brand and Visual Identity

Savant Coffee Logo and Brand Design

CashFreely brand / logo design

Recommendations

(5.0)

Tina Cruz • Bryan University

Client • Feb 10, 2025

Recommended

Where to begin, Todd is hands-down the best graphic designer I have ever worked with. If you're considering working with him, take this as your sign to! He is articulate, timely, and just a genuine individual to work with. I cannot recommend Todd enough to anyone looking for a designer; there has not be one asset we disapproved of that Todd created for us!

Recommended

I've had the absolute pleasure of working with Todd over the past couple of months on an entire redesign of our marketing materials. He has done a tremendous job of making sure our needs are being met and proceeding to exceed them with innovative design variations, organizational project management, and timely responses. His assistance has been critical in my team's 2025 progress. Could not recommend enough!

Recommended

Todd is fantastic! Extremely talented, super easy to work with and fast. I love working with him. He's made my work easier - and better than anything I would have tried doing by myself.

Skills and tools

Brand Designer

Logo Designer

Visual Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Industries

Dental
SaaS
Health Care

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