Visual Communication Strategies for Social Impact Projects

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About this service

Summary

With a deep empathy and understanding of social issues, Olha specializes in simplifying complex ideas through effective design, ensuring that the nonprofit's message resonates and motivates action. This unique blend of skills ensures that the organization's visual communications are not only impactful but also authentically represent its mission and values.

What's included

  • Brand Identity Development

    - Logo Design: Creating a logo that encapsulates the organization's mission and values. - Brand Guidelines: Comprehensive guide detailing the use of logo, typography, colour schemes, and other brand elements to ensure consistency across all platforms​ - Visual Style Guide: Detailed instructions on the visual elements of the brand, including imagery, iconography, and graphics

  • Marketing and Promotional Materials

    - Social Media Graphics: Customized visuals for different social media platforms to promote campaigns, events, and milestones​. - Email Templates: Branded templates for newsletters and fundraising emails to maintain a professional and cohesive look. - Website Design Elements: Visual assets for websites, including banners, icons, and images to enhance user experience and engagement.

  • Event and Campaign Materials

    - Event Branding: Comprehensive visual identity for events, including logos, colour schemes, and promotional materials. - Signage and Displays: Design of physical materials like banners, booth designs, and informational displays for events and exhibitions.

  • Reports and Publications

    - Annual Reports: Visually appealing designs for annual reports that communicate the achievements and financial health clearly and effectively​. - Case Studies and educational publications: Designed documents highlighting the program's impact and success stories.

  • Storytelling and Impact Visualization

    - Video Graphics and Animation: Elements for videos, including animated infographics and titles to enhance storytelling. - Impact Visuals: Compelling visuals that highlight the nonprofit’s impact, such as before-and-after graphics, testimonials, and success stories.​


Skills and tools

Brand Designer

Graphic Designer

Web Designer

Adobe After Effects

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Industries

Non Profit
Art
Architecture