Event and Project Branding

Olha Zarko

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About this service

Summary

Creating engaging Event and Project Branding for Organizations. With over a decade of experience, my unique approach combines empathy and a deep understanding of client needs and audience expectations, delivering right-to-the-point designs that avoid unnecessary embellishments. This human-centered, value-based design ensures each project resonates deeply and creates a lasting impact.

Process

1. The process begins with an initial consultation and discovery phase, where I meet with the client to understand the project's goals, target audience, and specific needs. This is followed by thorough research on the client's organization, industry trends, and competitor analysis to develop a detailed project brief outlining objectives, timelines, and deliverables. 2. Next, the concept development stage involves brainstorming and ideation to generate initial ideas and concepts based on the project brief and research findings. I create mood boards to visually represent the direction and feel of the project and develop preliminary sketches and rough drafts of the visual identity elements.

3. In the design and refinement phase, I present initial design concepts to the client, including logo ideas, color palettes, and typography, and gather feedback to refine and adjust the concepts. Necessary revisions are made based on feedback, fine-tuning the designs to meet client expectations. 4. Upon approval of the final designs, the finalization stage involves producing all agreed-upon deliverables, including digital and printed materials, brand guidelines, and marketing assets. I also offer ongoing support and consultation during the implementation phase to address any issues or additional needs, ensuring all files and assets are properly handed off to the client.

What's included

Brand Identity Development
Project or Event as a brand approach. - Logo Design - Color Palette Selection - Typography Guidelines - Brand Style Guide
Marketing and Promotional Materials
- Posters and Flyers - Brochures and Pamphlets - Social Media Graphics - Email Templates - Press Kits
Digital Assets
Website Design Elements (banners, icons, buttons) Event Microsites or Landing Pages Digital Advertisements Mobile App UI Elements
Event Materials
Event Programs and Schedules Signage and Wayfinding Systems Badges and Lanyards Banners and Backdrops
Merchandising
T-shirt and Apparel Designs Tote Bags Stickers and Buttons Branded Stationery
Photography and Videography
Event Photography Highlight Reels Interview Videos Promotional Videos
Interactive and Installation Designs
Interactive Exhibits Infographics and Data Visualization Digital Installations