Brand Identity

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About this service

Summary

A bespoke identity tailored to your brand. This service includes custom logos, a cohesive colour palette, and carefully selected typefaces, providing a strong visual foundation for your brand to thrive.

What's included

  • Moodboard/Brand Visual Direction

    A curated visual guide to establish the tone and aesthetics for the brand.

  • Primary Logo

    A custom main logo designed to represent the brand.

  • Secondary/Alternate Logo

    Versions of the logo for specific use cases (e.g., stacked, horizontal variations).

  • Logo Mark(s)

    1-2 reduced marks for the brand, which can be used for graphic elements and cases where space is limited.

  • Colour Palette

    A defined set of brand colours for consistent visual identity.

  • Typography Suite

    Selected fonts for both print and web use.

  • Brand Style Sheet

    A one-page guide showcasing your logo, color palette, typography, and key brand elements, plus examples of how to apply your new identity consistently across platforms.

Recommendations

(5.0)

Julia Spong

Client • Dec 10, 2024

Georgia helped me create a cohesive brand kit and design assets for one of my clients. Her creative vision and attention to detail really stood out. She's super talented and I highly recommend her for any design project!

Lauren Sudeyko • Seray

Client • Dec 10, 2024

Working with Georgia has been an absolute game-changer for my brand. She brought my vision to life with a stunning visuals that captures the essence of what I wanted to convey. Her creativity is and she has an incredible ability to take abstract ideas and turn them into cohesive, impactful designs. Georgia's collaborative approach made the process seamless and enjoyable. From concept to execution, she was communicative, responsive, and went above and beyond.

Georgia Mashford is an exceptional Senior Graphic Designer with talent in film and photography. Her artistic vision, technical expertise, and keen eye for detail consistently elevate every project she undertakes. Georgia's dedication to storytelling ensures her work is both visually stunning and deeply impactful. She’s a collaborative professional who thrives under pressure, delivering high-quality results. I wholeheartedly recommend Georgia for any project.


Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Brand Marketing

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