Bespoke SEO Audit + Consulting

Contact for pricing

About this service

Summary

SEO Strategy
Opportunity sizing: Understand the total potential traffic growth you can see in the long and short term.
Competitor analysis: Quantitative and qualitative data on your competitors, learning how they currently have a competitive advantage.
Site auditing: An all-in-one report that highlights ways to improve your site, prioritized by both impact and effort.
Link intersects: Show overlaps in competitor's link profiles to discover links that benefit them that you're missing out on.
Gap analysis: A report highlighting keywords competitors rank well for that you do not, alongside an action plan to compete.
Technical SEO
Site audits: Develop an all-encompassing on-site plan that lays out a roadmap for SEO growth.
Site structure: Set a plan for how pages should be organized considering taxonomies and topic clusters.
Internal linking: Improve internal linking to high-growth opportunity pages
on your site.
Structured data: Enhance how your result looks within search and help search engines better understand the content of your website.
Site speed: Delight your customers with fast web experiences that pass the core web vitals test.
Content Marketing
Keyword research: Gain insights into what your audience searches for, when, how, and where.
Content ideas: Map keywords into topics, resulting in a list of ideas for potential pieces of content to write.
Rich result optimization: Learn which keywords generate rich results (like People
Also Ask and Featured Snippets), and receive a plan of action for capturing them.
Semantic SEO: Optimise content for semantically related entities, ensuring topics are fully covered.
Content auditing: Audit existing content to spot opportunities to optimize better or remove old low-interest pages.

What's included

  • SEO Strategy

    The strategy sits at the heart of an SEO campaign. Results take longer to achieve without it, and ROAS decreases as your marketing budget gets wasted. The SEO strategy I’ll create will cover the key workstreams to implement to ensure growth from SEO, whether through technical changes, content, or off-page activity.

  • Technical SEO

    Optimizing what you have on your site through Technical & On-page SEO is a great way to drive revenue without the significant investment in off-page campaigns and link building. I consistently improve conversions and performance with technical SEO. If I don’t truly believe I can do that, I won’t recommend it.

  • Content Marketing

    Creating content to target micro-moments in each stage of the user’s journey is key to any search strategy. You need to nurture your audience from initial awareness to conversion and loyalty. Creating content that isn't expert-led can have a profound negative impact. Work with me to ensure you make the right content that is written for the right people.

  • Data & reporting

    Issues with data collection? Sampling? Reporting? I create solutions that put the metrics that matter front and centre, whether by enhancing tracking, reporting, or fixing tracking errors. Spend more time analyzing insights and less time worrying about data accuracy and visualization.


Skills and tools

Digital Marketer
Marketing Strategist
Ahrefs
Google Analytics
Google Search Console
SEMrush
WordPress

Work with me