A monthly retainer that keeps your paid acquisition engine running, tested, and improving. We manage your campaigns end-to-end; optimising bids, refreshing creative, expanding targeting and reporting on what matters.

Campaign management & bid optimisation - Ongoing weekly monitoring and adjustment of bids, budgets, match types, and targeting parameters to maximise cost-efficiency and conversion volume.

Ad copy refresh (2 new variants/month) - Monthly production of new ad copy variants per agreed ad groups to prevent creative fatigue and continuously test messaging angles.

A/B test planning & analysis - Structured split testing of headlines, CTAs, and landing page variants with documented results and decisions each month.

Negative keyword management - Regular pruning of search term reports to eliminate irrelevant traffic, reduce wasted spend, and maintain high campaign relevance scores.

Audience expansion & retargeting - Ongoing development of remarketing audiences, lookalike segments, and intent-based audience layers to extend reach to qualified prospects.

Monthly performance report - A concise monthly report covering spend, key PPC metrics (CTR, CPC, CPL, ROAS), conversion trends, and next-month priorities.