The Azara™ Growth Framework Pilot is a structured 90-day engagement that gives pre-seed and seed-stage SaaS founders a complete strategic foundation before spending a dollar on execution. Across GTM, SEO, AEO, link building, content, and PPC, you get the audits, research, and roadmaps that most agencies skip straight past. Think of it as embedding a fractional growth team that leaves you with clarity, priorities, and a 90-day plan built to execute.

Market research - TAM / SAM / SOM breakdown, market growth rate and maturity stage, geographic or vertical concentration of demand

ICP & Buyer Persona Profiles - 2–3 detailed personas with jobs-to-be-done mapping.

Positioning & Messaging Framework - Value props, differentiators, category narrative

Competitive Landscape Report - Direct + indirect competitors, gap analysis

Sales & Marketing Alignment Doc - Handoff criteria, funnel stages, SLAs

90-Day GTM Roadmap - Prioritized sprint plan with owners + KPIs

SEO

Competitor SEO Gap Report - Top 3 competitors, content + authority gaps

Full Technical SEO Audit - Crawl errors, site speed, hreflang, redirects, Core Web Vitals

Keyword Research & Cluster Map - Opportunity sizing per cluster, search intent mapped

On-page Audit - Title tags, meta, heading structure, internal links

Content Gap Analysis - Missing topics vs. competitors, funnel stage map

SEO Roadmap - Prioritized fix list + content plan for 6 months

AEO/GEO

AI Visibility Audit - How your brand appears (or doesn't) in ChatGPT, Perplexity, Gemini, AI Overviews

Competitor AI Citation Analysis - Which rivals are cited by LLMs and why — content, structure, authority signals

AI Query Landscape Map - High-priority questions your ICP asks AI tools, mapped to funnel stages

Schema & Structured Data Audit - FAQ, Page, HowTo, Product, Software Application markup review

Linkbuilding

Backlink Profile Audit - Toxic links, anchor text, DR distribution, gaps

Competitor Backlink Gap Analysis - Links top 3 competitors have that you don't

Link Building Strategy - Tactics mix: outreach, HARO, guest posts, partnerships

Content Marketing

Content Strategy Document - Audience, topics, formats, channels, voice & tone

Editorial Calendar (3 months) - Publishing schedule with content types

Content Audit (existing assets) - Update, consolidate, or kill decisions

Social Media Audit - Current profiles, content, competitors, benchmarks

Channel & Content Strategy - Platform prioritization, content mix, posting cadence

Profile Optimization - Bio, banner, highlights, CTAs — LinkedIn + X

Content Pillars Framework - 5–7 topic pillars with post format templates

30-Day Content Calendar - First month ready to publish

PPC

Campaign management & bid optimisation - Ongoing weekly monitoring and adjustment of bids, budgets, match types, and targeting parameters to maximise cost-efficiency and conversion volume.

Ad copy refresh (2 new variants/month) - Monthly production of new ad copy variants per agreed ad groups to prevent creative fatigue and continuously test messaging angles.

A/B test planning & analysis - Structured split testing of headlines, CTAs, and landing page variants with documented results and decisions each