Brand Identity

Starting at

$

3,000

About this service

Summary

I create strategic, emotionally rich brand identities that blend storytelling, design, and multisensory experiences into a unified, memorable system. With over 10 years of expertise as a Brand Designer and Art Director, I take a holistic approach that considers the audience, the environment, and the full customer journey. I have a proven ability to build scalable, experience-driven brand ecosystems that help businesses grow, differentiate, and leave a lasting impression.

FAQs

  • How long does the branding process take?

    Most full brand identity projects take 4-8 weeks, depending on scope, feedback cycles, and added deliverables like packaging or website concepts. Accelerated timelines may be possible.

  • Do you work with early-stage brands?

    Yes. I regularly work with early-stage and pre-launch businesses. I help founders clarify their vision, define their narrative, and shape a brand world even before the product or service is fully developed.

  • What is your design approach?

    My approach is holistic and experiential. I combine strategy, storytelling, and multisensory cues to build brands that feel cohesive, emotionally resonant, and scalable across every touchpoint.

  • Do you offer packaging design as well?

    Yes. Packaging design is one of my specialties. I can create both the structural (if needed) and visual design, provide mockups, and deliver print-ready files.

  • Can you help with website or social media design?

    Absolutely. Once the identity system is complete, I can create website concepts, social templates, and additional collateral to support launch and brand consistency.

  • What do you need from me to get started?

    I usually need: • A short brand questionnaire (I also provide the brief) • Any existing materials (if available) • Initial vision, mood, references, or inspirations This helps me understand your goals and build a direction that feels aligned and confident.

What's included

  • Art Direction

    • Discovery deck outlining market research, brand values, audience and positioning, and competitive landscape • Curated mood board reflecting style, tone, and emotional direction • 2–3 distinct creative directions for the brand identity

  • Logo & Brand Identity Development

    • Custom logo design (primary and secondary versions if applicable) • Color palette tailored to the brand’s personality and audience • Typography selection with usage guidelines • Supporting graphic language and key visual system • Design refinements until the final direction is polished and cohesive • Delivery of all final assets in the required formats (SVG, PNG, PDF, AI, etc.)

  • Optional Add-Ons

    • Packaging design for the product line • Mockups and presentation files • Social media templates • Website design • Print materials: business cards, letterheads, envelopes, brochures, etc. • Brand marketing collateral • Brand guidebook


Duration

4 weeks

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Adobe Suite

Adobe Suite

Canva

Canva

Figma

Figma

Industries

Arts & Entertainment
Beauty
Fashion & Apparel