Brand IdentityDaria Shiian
I create strategic, emotionally rich brand identities that blend storytelling, design, and multisensory experiences into a unified, memorable system.
With over 10 years of expertise as a Brand Designer and Art Director, I take a holistic approach that considers the audience, the environment, and the full customer journey. I have a proven ability to build scalable, experience-driven brand ecosystems that help businesses grow, differentiate, and leave a lasting impression.
What's included
Art Direction
• Discovery deck outlining market research, brand values, audience and positioning, and competitive landscape
• Curated mood board reflecting style, tone, and emotional direction
• 2–3 distinct creative directions for the brand identity
Logo & Brand Identity Development
• Custom logo design (primary and secondary versions if applicable)
• Color palette tailored to the brand’s personality and audience
• Typography selection with usage guidelines
• Supporting graphic language and key visual system
• Design refinements until the final direction is polished and cohesive
• Delivery of all final assets in the required formats (SVG, PNG, PDF, AI, etc.)
Optional Add-Ons
• Packaging design for the product line
• Mockups and presentation files
• Social media templates
• Website design
• Print materials: business cards, letterheads, envelopes, brochures, etc.
• Brand marketing collateral
• Brand guidebook
FAQs
Most full brand identity projects take 4-8 weeks, depending on scope, feedback cycles, and added deliverables like packaging or website concepts. Accelerated timelines may be possible.
Yes. I regularly work with early-stage and pre-launch businesses. I help founders clarify their vision, define their narrative, and shape a brand world even before the product or service is fully developed.
My approach is holistic and experiential. I combine strategy, storytelling, and multisensory cues to build brands that feel cohesive, emotionally resonant, and scalable across every touchpoint.
Yes. Packaging design is one of my specialties. I can create both the structural (if needed) and visual design, provide mockups, and deliver print-ready files.
Absolutely. Once the identity system is complete, I can create website concepts, social templates, and additional collateral to support launch and brand consistency.
I usually need:
• A short brand questionnaire (I also provide the brief)
• Any existing materials (if available)
• Initial vision, mood, references, or inspirations
This helps me understand your goals and build a direction that feels aligned and confident.
Daria's other services
Starting at$4,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Adobe Suite
Canva
Figma
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Daria Shiian New York, USA
- 58
- Followers
Brand IdentityDaria Shiian
Starting at$4,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Adobe Suite
Canva
Figma
Brand Designer
Brand Strategist
Logo Designer
I create strategic, emotionally rich brand identities that blend storytelling, design, and multisensory experiences into a unified, memorable system.
With over 10 years of expertise as a Brand Designer and Art Director, I take a holistic approach that considers the audience, the environment, and the full customer journey. I have a proven ability to build scalable, experience-driven brand ecosystems that help businesses grow, differentiate, and leave a lasting impression.
What's included
Art Direction
• Discovery deck outlining market research, brand values, audience and positioning, and competitive landscape
• Curated mood board reflecting style, tone, and emotional direction
• 2–3 distinct creative directions for the brand identity
Logo & Brand Identity Development
• Custom logo design (primary and secondary versions if applicable)
• Color palette tailored to the brand’s personality and audience
• Typography selection with usage guidelines
• Supporting graphic language and key visual system
• Design refinements until the final direction is polished and cohesive
• Delivery of all final assets in the required formats (SVG, PNG, PDF, AI, etc.)
Optional Add-Ons
• Packaging design for the product line
• Mockups and presentation files
• Social media templates
• Website design
• Print materials: business cards, letterheads, envelopes, brochures, etc.
• Brand marketing collateral
• Brand guidebook
FAQs
Most full brand identity projects take 4-8 weeks, depending on scope, feedback cycles, and added deliverables like packaging or website concepts. Accelerated timelines may be possible.
Yes. I regularly work with early-stage and pre-launch businesses. I help founders clarify their vision, define their narrative, and shape a brand world even before the product or service is fully developed.
My approach is holistic and experiential. I combine strategy, storytelling, and multisensory cues to build brands that feel cohesive, emotionally resonant, and scalable across every touchpoint.
Yes. Packaging design is one of my specialties. I can create both the structural (if needed) and visual design, provide mockups, and deliver print-ready files.
Absolutely. Once the identity system is complete, I can create website concepts, social templates, and additional collateral to support launch and brand consistency.
I usually need:
• A short brand questionnaire (I also provide the brief)
• Any existing materials (if available)
• Initial vision, mood, references, or inspirations
This helps me understand your goals and build a direction that feels aligned and confident.
Daria's other services
$4,500