Comprehensive Branding & Identity Services

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About this service

Summary

Brand Strategy - Starting with a purpose in mind
Having a strategy that is solid is mandatory and is the core of your business. It will be your main foundation on which the visual designs will be built from.
Together, we will:
Create a brand definition (your mission and vision statements)
Defining your brand personality
Nailing down your brand voice & tone
Visual designs listed in the deliverables
Your unique selling point (USP)
Narrowing down your target audience
Review and analyze your competitors
When working with me, my goal is to make sure you feel like you understand fully what the process will look like from beginning to end. Open communication is so important as we need to make sure we're on the same page for the project!

FAQs

  • How long does it take to complete a project?

    Depends on which services you require, comprehensive branding and identity projects range from 4-6 weeks, depending on the communication rate.

  • How will we communicate?

    Via email, zoom, teams or any other platform that you're comfortable with.

  • We don't live in the same city. Can we still work together?

    Absolutely! I love to work with global clients and welcome everyone from every corner of the world.

  • If I have my logo designed by someone else, can you help with other designs?

    Sure thing! if you're married to your logo(s) already and just want an expansion to your visual identity, I can create a custom proposal tailored just for you!

What's included

  • Discovery Consultation

    Let's have a chat so we can learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy.

  • Brand Strategy

    Uncover the true essence, personality, and purpose of your brand. This will help you understand why your brand exists and how it can make a positive impact! It's a great opportunity to share all your thoughts and ideas, and I will provide you with a brand moodboard. This serves as a reference point for the design decisions made.

  • Logo Variations

    Logo variations for your brand, includes a primary logo, a secondary logo, and an iconmark logo. The number of variations may vary depending on your project. If you require more than three variations, just let me know!

  • Typography Suite

    Typography suite pairing is strategically selecting fonts to match your brand visuals. This will involve choosing a pair of two typefaces. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, I always try to find free commercial fonts first.

  • Color Palette

    The whole feel, aesthetic, and mood of your brand can easily be represented by colors alone. A curated color palette that exudes your brand will be created for you!

  • Textures + Brand Elements

    Elevate your brand with essential textures and brand elements that complement and enhance your core brand identity. From custom icons to cohesive patterns and accent graphics, this package equips you with versatile, polished assets that bring depth and consistency to your brand presence.

  • Business Card Design

    Your business card should prominently feature your logo, ensuring instant brand recognition along with your contact details etc.

  • Brand Mockup Images

    Premium images demonstrate the application of your new visual identity across various mediums, including digital platforms and physical environments. These images are ideal for reuse on social media, websites, and marketing initiatives.

  • Brand Guidelines

    A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.

  • Revisions

    This service includes two revisions for the Logo Variations, Typography Suite, Color Palette, Typography Suite


Skills and tools

Brand Designer

Graphic Designer

Print Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop