What's included

• Website Optimization Audit

  Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes

• Customer Interview

  Understand: - Origin story, Current Position, Strengths + Weaknesses Define Goals: - Short Term - Long term Prioritize: - Goals - Establish KPIs End-User Profiling: - Define Customer Segments - Assign Personas - Draft User Stories per persona

• SEO Opportunities Research

  1) Identify pertinent key words per industry & location 2) Identify other key feature markers that might serve as Level-2 keywords such as: - cultural, gender, protected classes, organizational, municipal etc... 3) Understand economics per keyword to determine if viable for budget or if less relevant terms are more viable marketing targets 4) Backlink Opportunities & Difficulty Assessment 5) Social Media relevance for business category & customer segments + demographics 6) Competitor Analysis One Time Fee

• On-Page Technical Optimization

  Using the audit report as a guide, we delve into each website page and: 1) Headings, subheadings & bullets that organize copy & follow rules relating to sizing & placements 2) Descriptive title tags accurately describing site content compelling users to visit the site. - Character Length: 50-60 (must include primary keyword) 3) Detailed, Informative meta descriptions sharing a brief overview of page content that encourages users to visit the site. - Character length :155-160 (must include primary keyword) 4) Optimize images using descriptive file names & alt tags to aid search engines bots in understanding what images portray. 5) Ensure Website performance grades high on loading speed as its a significant ranking factor. 6) Internal page-to-page linking using descriptive anchor text to aid search engines in scanning the site structure faster. 7) Properly structured Sitemap within the site (footer / other) 8) Clear & descriptive keyword-rich URL structures that accurately describe the content within each webpage. 9) Ensure webpage is optimized for mobile devices. Mobile-friendliness 10) Favicon 11) Duplicate Content 12) Canonical Tag 13) URL Slug Optimization

• On-Page Copy Optimization

  1) Re-write copy to include the researched keywords selected for the customer's business and SEO-Marketing Strategy (& Budget) to maximize indexibility & user-visibility in search engines. 2) Identify opportunities for additional high-impact content deployment on customer's website. (Additional content production costs will be handled on a cases by case basis if customer wishes to engage DT to generate original content on a one-off or recurring basis)