Competitor Ads Analysis (Google,Bing,Meta,TikTok, Twitter/X)

Benjamin van der Merwe

Starting at

/hr

About this service

Summary

1️⃣ Unmask Your Competition: 👀 I'll dig deep into Google Ads, Bing Ads, X Ads (formerly Twitter Ads), Facebook/Meta Ads, and TikTok Ads to reveal your competitors' secrets. 🤫

2️⃣ Detailed Ad Intel: 📊 You'll get a full report of all their ads. It's like having a cheat sheet for ad success! 📝

3️⃣ Expert Advice: 🧠 Tap into my Data Science expertise for personalized consulting. I'll help you refine your strategies, maximize your budget, and crush your competition! 💪

Don't let your competitors outshine you! ✨ Let's team up and make your ads the ones that get all the clicks! 😉

Process

Initial Consultation & Project Scope Definition:

We'll start with a detailed discussion to understand your specific industry, competitors, and goals.

I'll clarify the scope of the competitor analysis, including which ad platforms (Google Ads, Bing Ads, X Ads, Facebook/Meta Ads, TikTok Ads) are relevant.

We'll establish clear deliverables and timelines.

Competitor Ad Research & Data Collection:

I'll conduct in-depth research to identify your key competitors' advertising strategies across the selected platforms.

Using specialized tools and techniques, I'll gather comprehensive data on their active and past ad campaigns.

This step includes analyzing ad creatives, targeting parameters, keywords, and landing pages.

Data Analysis & Report Compilation:

I'll analyze the collected data to identify patterns, trends, and key insights into your competitors' strategies.

A detailed report will be compiled, outlining:

Competitor ad creatives and messaging.

Targeting demographics and interests.

Keyword and search term analysis.

Platform-specific strategies and performance.

Marketing mix analysis, detailing which content types are being used.

Strategy Consultation & Recommendations:

We'll schedule a consultation to review the report findings.

I'll provide expert advice and recommendations based on the data, tailored to your specific business goals.

This includes:

Identifying opportunities to gain a competitive edge.

Optimizing your ad campaigns for better performance.

Refining your targeting and messaging.

Budget optimization.

Deliverable Presentation & Q&A:

I'll present the final competitor analysis report and strategic recommendations.

We'll have a Q&A session to address any questions and ensure you fully understand the insights and action plan.

I will deliver the report and any supporting documentation.

FAQs

Which ad platforms do you analyze?
I analyze competitor ads on Google Ads, Bing Ads, X Ads (formerly Twitter Ads), Facebook/Meta Ads, and TikTok Ads.
What kind of information will I receive in the competitor report?
You'll receive a comprehensive report detailing your competitors' ad creatives, targeting strategies, keyword usage, and overall marketing mix. This includes which content types they are using.
Do you just provide the report, or do you also offer consulting?
I offer both! You'll receive a detailed competitor report, but anything outside of the project's scope will be billed separately.
How can this competitor analysis help my business?
By understanding your competitors' strategies, you can identify opportunities to improve your own campaigns, refine your targeting, optimize your budget, and gain a competitive edge.
What do you mean by marketing mix analysis?
Marketing mix analysis refers to the evaluation of the types of content your competitors are using in their ad campaigns. This could include video ads, image ads, text ads, and more. Knowing this helps you understand their overall strategy.

What's included

Comprehensive Competitor Report
Not only will you know who you are up against but you will understand their marketing mix (which content types are being used). I'll dig deep into Google Ads, Bing Ads, X Ads (formerly Twitter Ads), Facebook/Meta Ads, and TikTok Ads to reveal your competitors' secrets. 🤫
Competitor Consulting
I will take you through the Competitor report and advise on the best way forward to gain a competitive edge against your competition.

Skills and tools

Business Strategist

Growth Marketer

Market Researcher