What's included

• 1. Brand Strategy

  Defining the core values and personality traits that the brand embodies, which guide its messaging and actions.

• 2. Brand voice

  Crafting a consistent and compelling brand message that resonates with the target audience and aligns with the brand's values.

• 3. Brand Identity Activation

  Defining the visual and verbal elements that make up the brand, such as logos, color schemes, typography, moodboard, and usage.

• 4. Brand handoff

  Delivering comprehensive brand guidelines that document all aspects of the brand, including visual identity (logo usage, color palettes, typography), tone of voice, and messaging guidelines. These guidelines serve as a reference for maintaining brand consistency. Providing all design assets, such as high-resolution logo files, graphics, templates, and any custom imagery or illustrations created for the brand.

• 5. Creative direction

  Strategic orchestration of visual and verbal elements to convey a brand's unique identity and effectively communicate its message to the target audience.