Full Branding Guidelines by Michael BrodzikFull Branding Guidelines by Michael Brodzik
Full Branding Guidelines Michael Brodzik
Cover image for Full Branding Guidelines
Your brand is more than a logo. It’s the first impression you make, the story you tell, and the feeling people leave with long after they’ve visited your website or met your team.
Too often, businesses piece their brand together over time—a logo from one designer, colors from another, messaging written on the fly, and a website that doesn’t quite connect the dots. Everything works individually, but nothing feels unified.
We believe great brands are built as complete systems, not collections of assets.
Our branding process is designed to uncover what makes your business different, translate that into a memorable visual identity, and create a foundation that supports every future touchpoint—from your website and social media to presentations, packaging, and marketing.
By the end of the project, you won’t just have a new logo. You’ll have a brand that feels intentional, consistent, and unmistakably yours.

Our Process

Discover

Every project begins with understanding your business—not just what you do, but why customers choose you.
We’ll learn about your goals, audience, competitors, values, and long-term vision to identify the opportunities that will shape your brand.

Define

Once we understand your business, we develop the strategic foundation behind the brand.
Together we’ll establish your positioning, messaging, personality, and the core ideas that should influence every design decision moving forward.

Design

With strategy in place, we begin creating the visual identity.
From logo concepts and typography to color palettes, supporting graphics, and brand elements, every piece is designed to work together as one cohesive system rather than standalone assets.

Refine

Through collaborative feedback, we’ll refine every detail until the identity feels authentic to your business and resonates with the people you want to reach.
No rushed approvals. No arbitrary revision limits. Just thoughtful refinement until everything feels right.

Launch

Once your identity is finalized, we’ll organize everything into an easy-to-follow brand guide and deliver every file you’ll need to confidently launch your new brand across every platform.

Who this is for

Businesses ready to invest in how they’re perceived.
Whether you’re launching something new, repositioning your company, modernizing an outdated identity, or preparing for a new website, this process is built for organizations that understand branding is a business investment—not simply a design exercise.

What’s Included

Brand discovery workshop
Competitor and market research
Brand positioning
Brand messaging direction
Primary logo
Secondary logo variations
Brand mark or icon
Color palette
Typography system
Visual identity elements
Brand style guide
Social media assets
Print-ready and digital logo files
Complete ownership of all final assets

What Makes Vative Different

Branding shouldn’t feel like passing your business through a production line.
You’ll work directly with the same person from the first conversation through the final delivery. The strategy that shapes your positioning is the same strategy influencing your logo, typography, colors, and every visual decision along the way.
That continuity creates brands that feel thoughtful, cohesive, and built with purpose—not assembled from disconnected pieces.

Timeline

Most branding projects are completed within 3–5 weeks, depending on the project scope and feedback timeline.
Week 1: Discovery, research, and strategy
Week 2: Creative direction and initial concepts
Week 3: Refinement and identity development
Week 4: Brand guidelines and asset preparation
Week 5: Final delivery and launch support (if required)

Investment

Branding projects begin at $2,500.
A 50% deposit secures your project, with the remaining balance due once your branding is complete and you’re happy with the final result.
Because every business is different, we’ll recommend a scope that aligns with your goals rather than forcing you into a one-size-fits-all package.
FAQs

Starting at$2,500
Duration1 week
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Designer
Logo Designer
Visual Identity
Service provided by
Michael Brodzik proNew York, USA
$1k+
Earned
3
Followers
Full Branding Guidelines Michael Brodzik
Starting at$2,500
Duration1 week
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Designer
Logo Designer
Visual Identity
Cover image for Full Branding Guidelines
Your brand is more than a logo. It’s the first impression you make, the story you tell, and the feeling people leave with long after they’ve visited your website or met your team.
Too often, businesses piece their brand together over time—a logo from one designer, colors from another, messaging written on the fly, and a website that doesn’t quite connect the dots. Everything works individually, but nothing feels unified.
We believe great brands are built as complete systems, not collections of assets.
Our branding process is designed to uncover what makes your business different, translate that into a memorable visual identity, and create a foundation that supports every future touchpoint—from your website and social media to presentations, packaging, and marketing.
By the end of the project, you won’t just have a new logo. You’ll have a brand that feels intentional, consistent, and unmistakably yours.

Our Process

Discover

Every project begins with understanding your business—not just what you do, but why customers choose you.
We’ll learn about your goals, audience, competitors, values, and long-term vision to identify the opportunities that will shape your brand.

Define

Once we understand your business, we develop the strategic foundation behind the brand.
Together we’ll establish your positioning, messaging, personality, and the core ideas that should influence every design decision moving forward.

Design

With strategy in place, we begin creating the visual identity.
From logo concepts and typography to color palettes, supporting graphics, and brand elements, every piece is designed to work together as one cohesive system rather than standalone assets.

Refine

Through collaborative feedback, we’ll refine every detail until the identity feels authentic to your business and resonates with the people you want to reach.
No rushed approvals. No arbitrary revision limits. Just thoughtful refinement until everything feels right.

Launch

Once your identity is finalized, we’ll organize everything into an easy-to-follow brand guide and deliver every file you’ll need to confidently launch your new brand across every platform.

Who this is for

Businesses ready to invest in how they’re perceived.
Whether you’re launching something new, repositioning your company, modernizing an outdated identity, or preparing for a new website, this process is built for organizations that understand branding is a business investment—not simply a design exercise.

What’s Included

Brand discovery workshop
Competitor and market research
Brand positioning
Brand messaging direction
Primary logo
Secondary logo variations
Brand mark or icon
Color palette
Typography system
Visual identity elements
Brand style guide
Social media assets
Print-ready and digital logo files
Complete ownership of all final assets

What Makes Vative Different

Branding shouldn’t feel like passing your business through a production line.
You’ll work directly with the same person from the first conversation through the final delivery. The strategy that shapes your positioning is the same strategy influencing your logo, typography, colors, and every visual decision along the way.
That continuity creates brands that feel thoughtful, cohesive, and built with purpose—not assembled from disconnected pieces.

Timeline

Most branding projects are completed within 3–5 weeks, depending on the project scope and feedback timeline.
Week 1: Discovery, research, and strategy
Week 2: Creative direction and initial concepts
Week 3: Refinement and identity development
Week 4: Brand guidelines and asset preparation
Week 5: Final delivery and launch support (if required)

Investment

Branding projects begin at $2,500.
A 50% deposit secures your project, with the remaining balance due once your branding is complete and you’re happy with the final result.
Because every business is different, we’ll recommend a scope that aligns with your goals rather than forcing you into a one-size-fits-all package.
FAQs

$2,500