What's included

• Primary logo

  A distinctive visual symbol that represents the essence of a brand and is typically used as the main identifier across all branding materials.

• Submark logo

  A simplified version of the primary logo that can be used as a secondary identifier or favicon, often consisting of just the brand initials or an icon.

• Color palette

  A collection of colors chosen to represent a brand, used across all branding materials to create a consistent visual identity.

• Typography

  The choice and use of fonts to communicate brand values, tone, and style, and ensure consistency across all branding materials.

• Icons

  Simplified graphic representations of concepts or objects that visually communicate information or ideas. They can enhance the visual identity and user experience of a brand.

• Mockup design

  Realistic product or brand mockups that showcase the design and how it will look in a real-world context.

• Brand guidelines

  A comprehensive guide that outlines the rules and specifications for using the brand's visual identity. This ensures consistency and strengthens the brand recognition.