Brand Refresh for Business
Starting at
$
1,000
About this service
Summary
FAQs
How long does the process take?
The full brand identity system typically takes 2–3 weeks to complete, depending on response time and revisions.
What do I need to get started?
Before we start, you’ll receive a brand questionnaire to fill out, along with an invitation to share visual inspiration (such as a Pinterest board or PDF). This helps align our direction and ensure the results match your vision.
Can I request additional designs after the project is complete?
Absolutely. I offer add-on services such as packaging, business cards, pitch decks, and website visuals. Just let me know your needs and I’ll create a tailored extension quote.
Is this right for me if I already have a logo?
Absolutely. If you have a logo but lack consistency across your visuals, we can build a full brand system around your current identity — or explore a refreshed look.
How many logo concepts will I receive?
You’ll receive two distinct logo concepts based on your strategy and moodboard. You’ll select one for final development and refinement.
What deliverables will I receive at the end?
You’ll receive your complete logo suite in AI, SVG, PNG, JPG, and PDF formats. Alongside this, you’ll get social media templates, mockups, visual elements, and a brand guidelines PDF with clear usage rules.
What's included
Brand Discovery & Strategy
• In-depth brand questionnaire • Target audience breakdown • Competitor insights • Clear brand positioning and personality traits • Defined tone of voice and brand values
Creative Direction (x2 Moodboards)
• Two distinct creative direction moodboards • Visual keywords, textures, color palettes, and typography ideas • You select the direction that best matches your vision
Logo Design Suite
• 2 logo concept explorations • Final deliverables: • Primary logo • Secondary logo • Brandmark • Icon/Favicon
Color & Typography System
• Two color palette concepts • Finalized brand palette (HEX, RGB, CMYK codes) • Font pairings (free or licensed; font purchase not included) • Typography hierarchy suggestions for web and print
Visual Language Elements
• Custom supporting elements: • 1 Brand pattern • Up to 5 visual assets or symbols (icons, badges, etc.) • Helps extend the brand across touch points
Revisions & Refinement
• Two rounds of refinement to ensure everything is aligned with your vision
Final Brand Guidelines Document
• Compact style guide PDF including: • Logo usage rules • Color and font application • Do’s & don’ts • Visual examples
High-Resolution Files
Industry-standard files for both print and web such as: PNG, JPEG, EPS, SVG, and PDF.
Duration
2 weeks
Skills and tools
Industries