What's included

• Adherence to style guide

  Ensure content follows the client-provided style guide

• SEO best practices

  Incorporate SEO best practices, where available, including internal links, external links, and natural keyword placement

• Spelling, grammar, punctuation

  Standard checks for accurate spelling, grammar, punctuation

• AP Style

  Adhere to the current edition of the AP Style Guide, unless otherwise directed by the client

• Writing mechanics

  Edit for best use of writing mechanics

• Clarity and readability

  Edit for clarity, conciseness, readability

• Vocabulary

  Edit for appropriate vocabulary given the target audience, industry, style guide, tone of voice

• Tone

  Edit for tone and voice

• Formatting

  Edit for the best formatting for the reader, the best presentation of content, SEO-friendly formatting

• 1x round of feedback

  Provide track changes via Google Docs to ensure the content aligns with expectations before the final delivery