Visual Identity: Sprint Package

Pro

Theresa Duemler

Starting at

3,000

About this service

Summary

This package is for someone looking for a quick brand identity through an intensive Brand Sprint

You'll get a full professional brand kit in 1 week that includes logo, typography and color pallete as well as mockup applications. This is great for a tight deadline and small up start teams.

I have years of hands-on experience leading both in-house and agency brand teams in the US and Europe, giving me a unique disposition to working with start up brands that traditional branding-only studios can’t match.

Process

Step 1: Discovery and Concept Development

2-hour intensive brand discovery call with all stake holders

Discovery & research into the market & comptetitors

Step 2: 3 Initial Directions

3 distinct directions that are all anchored in your brand strategy

all 3 directions will include: color palette, typography and logo explorations

Step 3: Refinement

We'll pick the direction that most aligns with our brand and start honing in on refining the details

At this stage we'll start to include mockups and a preview of a website

Step 4: Final Delivery

Final refinement & preparation of the brand kit & brand guidelines PDF

Presentation Call

What's included

3 Initial Directions
We will start with 3 distinct directions that the identity can take and hone in on one direction as we refine logo, color and typography.
Logo
3 logo concepts + 5 rounds of revisions
Color Palette
A set of primary and secondary colors that define your brand's visual identity. Includes color codes in HEX, RGB, and CMYK formats for consistent use across all mediums.
Typography
Primary and secondary typefaces as well as application guide to illustrate the way fonts will interact on brand elements.
Mockups
5-6 Applications of the Brand Identity, such as Posters, Business Cards, Website Preview, Packaging or Storefront
Brand Guide & Kit
The final deliverable will be a full Brand Guide and Brand Kit with all elements in SVG, PNG and Vector format for use.

Recommendations

(5.0)

Maura McInerney-Rowley • Hello, Mortal

Client • Apr 15, 2025

Recommended

Theresa helped bring Death Archetypes to life after a rocky handoff from another firm. She stepped in seamlessly, polishing the design, and delivering final assets that felt aligned, thoughtful, and true to our vision. She’s intuitive, collaborative, and fast—equally skilled at execution and offering strategic input. I trust her with any early-stage project and recommend her to every founder I meet.

Kendra Koch • Divergently

Client • Apr 15, 2025

Recommended

Theresa 'got' my vision and translated it into a beautiful brand on the first try, and she always brings brilliant ideas to the table. She's also very communicative, practical and works quickly, too. Highly recommend!

Duration

1 week

Skills and tools

Brand Designer

Logo Designer

Web Designer