Visual Identity: Pro Package

Pro

Theresa Duemler

Starting at

5,000

About this service

Summary

This package is the real deal. This is the full-intensive brand identity that you will want to launch your brand with. I partner with founders as their creative co-pilot during this process who are looking for a world-class brand identity, website and marketing. If you have a brand new idea or want a complete refresh — I can help you bring it to life, from zero.

I’m a multi-disciplinary, director-level designer and an expert at brand-building. I have years of hands-on experience leading both in-house and agency brand teams in the US and Europe, giving me a unique disposition to working with start up brands that traditional branding-only studios can’t match.

Process

Step 1: Discovery and Concept Development

3-4 intensive brand discovery call with all stake holders and alignment on core brand objectives with the team

Discovery & research into the market & competitors

Step 2: 3 Initial Directions

3 distinct directions that are all anchored in your brand strategy

all 3 directions will include: color palette, typography and logo explorations

Step 3: Refinement

We'll pick the direction that most aligns with our brand and start honing in on refining the details

At this stage we'll start to include mockups and a preview of a website

We will also work through any client specific elements that need to be considered: Such as packaging systems, wholesale or in-store appliances

Step 4: Final Delivery

Final refinement & preparation of the brand kit & brand guidelines PDF

Presentation Call

What's included

Discovery & Intensive Research
At the beginning we'll spend 2-3 workshops to walk through brand objectives, talk to stakeholders, refine our strategy and define what the identity will need to accomplish.
3 Identity Directions
We will start with 3 distinct directions that the identity can take and hone in on one direction as we refine logo, color and typography and a website mockup to illustrate how everything will come to life.
Color Palette
A set of primary and secondary colors that define your brand's visual identity. Includes color codes in HEX, RGB, and CMYK formats for consistent use across all mediums.
Typography
Primary and secondary typefaces as well as application guide to illustrate the way fonts will interact on brand elements.
Mockups
5-6 Applications of the Brand Identity, such as Posters, Business Cards, Website Preview, Storefront. We'll work through multiple packaging layouts if necessary or work through social media templates, ad templates or email templates.
Brand Guide & Kit
The final deliverable will be a full Brand Guide and Brand Kit with all elements in SVG, PNG and Vector format for use.

Recommendations

(5.0)

Maura McInerney-Rowley • Hello, Mortal

Client • Apr 15, 2025

Recommended

Theresa helped bring Death Archetypes to life after a rocky handoff from another firm. She stepped in seamlessly, polishing the design, and delivering final assets that felt aligned, thoughtful, and true to our vision. She’s intuitive, collaborative, and fast—equally skilled at execution and offering strategic input. I trust her with any early-stage project and recommend her to every founder I meet.

Kendra Koch • Divergently

Client • Apr 15, 2025

Recommended

Theresa 'got' my vision and translated it into a beautiful brand on the first try, and she always brings brilliant ideas to the table. She's also very communicative, practical and works quickly, too. Highly recommend!

Duration

3 weeks

Skills and tools

Brand Designer

Logo Designer

Web Designer