Brand Identity Essentials

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About this service

Summary

Just need the essentials? Get started with this budget-friendly service that will deliver fast and powerful results for your brand. You will receive a custom logo set, Canva Brand Kit containing your brand identity essentials, and mini Canva social template kit that's tailored exactly to your brand's mission, goals, and audience.

What's included

  • Discovery Session

    In a one-two hour video call, I learn all about your business, including everything about your product or service, your goals for working together, and your intended audience, so I can develop a bespoke strategy for your brand from day one.

  • Custom Logo Set

    One logo design on its own is little use to anyone. With me, you will receive a custom, responsive logo set that will account for every environment in which your logo will appear. Most often this manifests as a horizontal logotype, a vertical or stacked logotype, and a logo icon or monogram.

  • Brand Identity Basics

    Even with a responsive logo set, you will need some brand identity essentials to ensure your brand realizes its full potential with a cohesive look and feel that captures your brand's essence and communicates it effectively. You will receive a bespoke Canva Brand Kit, including a color palette, font set, and brand pattern, to apply to your own marketing materials and publish with ease.

  • Mini Social Template Kit

    Once the logo set and brand identity basics are approved, let's get you started on the right foot with three Canva post templates and three Canva story templates that feature your new brand in all its glory.


Skills and tools

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Canva

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