I manage Facebook and Instagram ad campaigns end-to-end for e-commerce, lead generation, and service-based businesses — from account structure and audience strategy through to weekly optimization and monthly reporting tied to real business outcomes.

Campaign Setup Full campaign architecture built for your goal — conversion campaigns, lead gen, retargeting, or awareness — with proper audience segmentation (cold, warm, existing customers) and pixel/conversion event verification before launch.

Weekly Optimization Bid adjustments, audience refinement, creative rotation, and budget reallocation based on performance data — not set-and-forget management. Changes are documented and shared weekly.

Monthly Performance Report A structured report covering spend, CPL or ROAS, key optimizations made, and recommendations for the following month. You'll always know what's working and why.