I manage Google Ads campaigns end-to-end for businesses running Search, Performance Max, Display, and Retargeting — with a focus on reducing CPL and CAC while maintaining volume.

Campaign Setup Account and campaign structure built from scratch or rebuilt from an existing account — keyword research, match types, negative keyword lists, ad group structure, and conversion tracking verified before launch.

Weekly Optimization Bid strategy adjustments, search term mining, negative keyword additions, audience layering, and budget reallocation based on weekly performance data.

Monthly Performance Report Full report covering spend, CPL/ROAS, Quality Score trends, key changes made, and forward recommendations. Clear, client-ready format every month.