What's included

• Brand Interpretation

  Delving into the brand history, vision, mission and competitive analysis through insightful interpretation to understand the brand's voice and tone.

• Scope Discussion

  A personalized scope of work questionnaire becomes a valuable insight into understanding the visual interpretation and requirement of marketing and communication materials for both digital and offline.

• Visual Language

  Defining the modern and effective visual design language that resonates with the industry and target audience.

• Customized Documentation

  Creating a customized brand design language document that includes fundamental assets of the brand identity and strategy, providing a clear design direction and a rich resource.

• Generic Deliverables

  Brand Story: Provide background information on the brand, its values, and mission to ensure a consistent narrative. Logo Usage: Specify how the logo should be used, its size, clear space, and placement on different materials. Color Palette: Define primary and secondary colors, specifying color codes for print and digital media. Typography: Specify fonts for headings, subheadings, and body text, along with guidelines on font size and formatting. Imagery: Guidelines on the style and use of images, including photography and graphics that align with the brand. Voice and Tone: Define the brand's personality, guiding the tone of communication and language style. Layout and Composition: Establish rules for the arrangement of design elements, maintaining consistency across various applications. Iconography (If required): Guidelines on the creation and usage of icons or symbols associated with the brand. Stationery and Collateral: Provide templates for business cards, letterheads, and other branded materials. Digital Assets: Guidelines for the use of logos, images, and other assets in digital formats, ensuring consistency online. Social Media Guidelines: Specify how the brand should be represented on social media platforms, including profile pictures and cover images. Usage Examples: Show practical examples of correct and incorrect usage to illustrate the guidelines effectively. These deliverables help maintain a cohesive and recognizable brand identity across various mediums and platforms.