Instagram Playbook by Rishika Shetty

Instagram Playbook

Rishika Shetty

Contact for pricing

About this service

Summary

The IG Playbook is for solopreneurs who are already great at what they do — but want the kind of consistent, strategic online presence that turns quiet followers into loyal clients, dream partnerships, and press-worthy opportunities.

We take over the thinking, planning, and execution so you can stay focused on running your business. This isn’t just content — it’s a visibility engine that keeps you top of mind with the right people, in the right spaces, at the right time.

Our clients have…

Landed brand deals and collaborations within the first month.

Built engaged communities that drive repeat referrals.

Gotten visibility from industry leaders and dream partners they never thought possible.

Process

1. Strategy & Goal Alignment

Deep-dive into your quarterly business goals (visibility, brand awareness, collaborations, referrals, sales, etc.)

Build your content strategy blueprint, including:

Content pillars & post categories

Signature series concepts

Grid layout & visual guidelines

Filming style, tone, and storytelling guidelines

Content themes aligned with business objectives

2. Content Calendar Creation

Build a monthly 12-post content calendar

Map out: post types, captions, hooks, and CTAs

Align content to seasonal opportunities, industry trends, and planned launches

3. Filming, Editing & Scheduling

Provide detailed filming notes for each post so your content creation process is effortless

Edit and optimize video & carousel creatives for maximum engagement

Schedule posts for consistent delivery and optimal posting times

4. Targeted DM Outreach & Partnerships

Goal-based outreach strategy:

Visibility → Pitch to aligned podcasts & industry panels

Referrals → Connect with engaged followers and past clients for collaboration opportunities

Brand awareness → Outreach to aligned influencers, celebrities, and brand partners to elevate positioning

5. Monthly Performance Review

Analyze content performance metrics & engagement trends

Identify top-performing formats, hooks, and topics

Refine strategy for the next month to continuously improve visibility and RO

FAQs

Does this service include posting & analytics?
Yes, this service includes posting, analytics, & much more. We can hop on a discovery call if you'd like to learn more.
Does this service include website optimisation/landing page/sales page design?
No, this service does not include a landing page design. However, if you would like an on-brand link tree page for your socials, I can help you create that. We can hop on a discovery call if you'd like to learn more.

What's included

Content Marketing Strategy
- We start with positioning your brand on social media. - Going over your current social media analytics, map out the best performing content in your niche, & identify how we can help your brand stand out. - Create guidelines for your grid structure so we can ensure you look and feel on-brand at all times!
Creative Direction & Content
Monthly content deliverables: 12 posts/month This content can also be distributed across multiple social media channels like TikTok, LinkedIn, Facebook, Twitter, & Threads. (upon client request) - 10 brand reels - 2 graphics - 12 stories
Visibility through engagement
- Daily engagement plan on social media to stay connected & grow your community by reaching new people. - DM outreach for potential brand partnerships with other businesses, podcasts, and/or influential people who can bring in potential revenue channels through social media. - Tracking and optimizing content analytics on a monthly basis to identify best-performing content.

Example projects

Content Strategy and Carousel Design for SKIN PEACE

Ambrosia Meals | Organic growth strategies for IG

Recommendations

(5.0)

Ricky Basan

Client • Feb 5, 2025

Recommended

Dear Rishika, First of all I wanted to thank you for what you did for me and for blu yacht, you are talented and I wish we could work together in the future. Many thanks and great success❤️ Ricky

Lexi Smith • Ambrosia Meals

Client • Oct 11, 2024

Recommended

Working with Rishika has been a game changer for my businesses social media needs! With only a few initial calls to go over strategy and branding, she really immersed herself and quickly understood our brand voice, brand tone, overall message we wish to portray, and produced content that’s very aligned with my vision. She took my visions and put them into reality, so I am very appreciative of that, as it creates a seamless workflow. I also appreciate all ideas, direction, & help!

Georgia Austin • Wordbrew

Client • Jul 26, 2024

Recommended

Rishika is attentive, diligent, and thoughtful in her design process. I have had the pleasure of working with her on multiple projects, from social media content design to designing and building a full website. I highly recommend her!

Sakshi Sharma

Client • Mar 27, 2024

Recommended

I have had the pleasure of collaborating with Rishika on multiple projects, and I must say, it has been an amazing experience. Rishika's prowess in design & social media is truly commendable. Her attention to detail and exemplary leadership skills are both inspiring and invaluable to any team. I highly recommend Rishika for any work that comes her way. She consistently exceeds expectations and delivers outstanding results.

Skills and tools

Content Creator

Content Strategist

Graphic Designer

Buffer

Instagram

Slack

TikTok

Industries

Food & Beverage

Fitness & Wellness

Beauty