1. People sign up and don't come back. The product works, but the experience doesn't pull anyone in. Onboarding leaks, the core loop doesn't land, and retention flattens before users feel the value.

2. It doesn't look like the product you talk about. You pitch something ambitious and alive — the UI says "early MVP." Investors and users feel that gap before they feel the value.

3. Every new feature makes it messier. No system, no consistency. Each screen is built from scratch, and your build slows down because the design was never made to scale.

Same root cause: the design hasn't caught up to the product you're actually building. That's what Reshape fixes.

Led start to finish by me — senior product designer, 12+ years across UX, motion, webdesign and branding. On Yuna (AI reading app, Google for Startups Accelerator) I co-led the experience layer for 16 months: D1 retention +92%, D7 +88%, D14 +100%, ~140k monthly actives.

I design in the stack you ship in — Next.js, React Native, Tailwind. So Reshape isn't a pretty .fig your team has to reverse-engineer. It's screens designed to be built, with motion and front-end already considered. That's the difference between a redesign that ships and one that sits in Figma looking nice.

Founder-led, AI-native consumer products at seed to Series A. You have a working product and real users, but the experience isn't carrying the ambition yet — and you'd rather embed one senior person than manage an agency.

Not for: pre-product teams who need a logo and a landing page first (start with Modern Logo / Landing Page), or enterprises that need a full design org. If you just want a second opinion, book the Design Audit instead.

A complete UX + UI rebuild of your core product, on a real design system — tokens, components, documentation — delivered as a production-ready file your devs can ship from.

Week 0 — Discovery. Your product, users, goals, constraints. No assumptions. Weeks 1–2 — Direction. Visual direction and the core loop, agreed before I go wide. Weeks 2–4 — Architecture & flows. How it should work — structure and hierarchy — before pixels. This is where the friction goes. Weeks 4–7 — High-fidelity design. Every screen to production standard, motion where it counts. Final week — System & handover. Tokenised system, component library, dev-ready assets.

Starting at $12k. But let's have a chat first

Barb is very professional, and we appreciated how she organized her design process, from gathering the information, to presenting progress, and collecting feedback. Her designs were beautiful and matching the brand. — Agnes D. | Upwork client It was great to work with Barbara. She is very creative and got the goals of the project very quickly. Very professional, it was easy to work with her. — Alvaro | Upwork client Excellent designer to work with. We had to go back and forth with some changes because my content was not 100% ready. But Barbara stayed on course and finished the project perfectly. — Nour | Upwork client