Design Audit | What's costing you activation, trust, retention by Barbara RezendeDesign Audit | What's costing you activation, trust, retention by Barbara Rezende
Design Audit | What's costing you activation, trust, retentionBarbara Rezende
What's broken today and the bar for everything you ship next.
Your product works, but you suspect it's leaking... Users dropping where they shouldn't, screens that feel off, a flow you've never been sure about.
A senior teardown of your live product: what's working, what's costing you users, and what to fix first. Plus a one-page standard your team can keep building against once I'm gone.
Led by me. Delivered as a written audit with annotated screens + a walkthrough call in 3 days.
Deliverables
A one-page design standard for your product. The criteria I judged against, written so your team (and whatever AI tools you're shipping with) can hold the same bar after the audit ends
Written audit of your core flows, UX and UI — with the reasoning behind every call
Annotated screens showing the specific problem and the fix
Issues ranked by what they're costing you — activation, trust, or retention
A now / next / later fix list
Walkthrough call
The mechanic
An audit is only useful if it's prioritised. Anyone can list 50 things wrong with a product. The value is knowing which five are actually costing you signups, trust or retention. And which 45 don't matter yet.
Who this is for
Founders with a live product and real users who want a senior outside read before investing in a redesign. To decide whether it needs a rebuild, a focused sprint or small fixes.
Not for: teams who've already decided to rebuild.
What you walk away with
A written audit of your core flows, UX and UI, with annotated screens. Issues ranked by impact. A prioritised fix list — now, next, later — and whether the answer is a sprint, or small tweaks your own team can handle.
How it works
You share your live product plus context (analytics, the flows you're worried about). I work through it as a real user and as a designer. You get the written audit and a call to talk through it. 3 days end to end.
Pricing
Founding-client rate: the first three audits are $450 in exchange for a public review on completion.
What's broken today and the bar for everything you ship next.
Your product works, but you suspect it's leaking... Users dropping where they shouldn't, screens that feel off, a flow you've never been sure about.
A senior teardown of your live product: what's working, what's costing you users, and what to fix first. Plus a one-page standard your team can keep building against once I'm gone.
Led by me. Delivered as a written audit with annotated screens + a walkthrough call in 3 days.
Deliverables
A one-page design standard for your product. The criteria I judged against, written so your team (and whatever AI tools you're shipping with) can hold the same bar after the audit ends
Written audit of your core flows, UX and UI — with the reasoning behind every call
Annotated screens showing the specific problem and the fix
Issues ranked by what they're costing you — activation, trust, or retention
A now / next / later fix list
Walkthrough call
The mechanic
An audit is only useful if it's prioritised. Anyone can list 50 things wrong with a product. The value is knowing which five are actually costing you signups, trust or retention. And which 45 don't matter yet.
Who this is for
Founders with a live product and real users who want a senior outside read before investing in a redesign. To decide whether it needs a rebuild, a focused sprint or small fixes.
Not for: teams who've already decided to rebuild.
What you walk away with
A written audit of your core flows, UX and UI, with annotated screens. Issues ranked by impact. A prioritised fix list — now, next, later — and whether the answer is a sprint, or small tweaks your own team can handle.
How it works
You share your live product plus context (analytics, the flows you're worried about). I work through it as a real user and as a designer. You get the written audit and a call to talk through it. 3 days end to end.
Pricing
Founding-client rate: the first three audits are $450 in exchange for a public review on completion.