Brand Identity - Essentials by Giovanna MoraesBrand Identity - Essentials by Giovanna Moraes
Brand Identity - EssentialsGiovanna Moraes
The Brand Essentials Package is perfect for startups, small businesses, and entrepreneurs seeking a captivating brand identity without a big investment.
This package is a cost-effective solution that does not compromise on quality or creativity. It empowers emerging businesses and startups to make a professional and cohesive brand identity without overwhelming them with unnecessary complexity. Designed with flexibility and adaptability in mind, this package ensures that the brand can evolve and grow while maintaining a strong and consistent visual presence across diverse platforms and marketing materials.

What's included

Primary and Secondary Logo
The primary logo is the main visual representation of your brand, designed to embody its essence and values. It ensures a memorable and impactful impression, adaptable across various media. The secondary logo complements the primary, offering flexibility with variations while maintaining brand consistency.
Submark
The submark is a simplified and distinct variation of the primary logo. It often features a condensed version of the icon or a unique element extracted from the primary logo. It ensures brand consistency in smaller spaces or as a watermark on promotional materials.
Color Palette
The color palette is a curated selection of colors that defines the brand's visual identity, carefully chosen to evoke specific emotions and associations. When uses with consistency across brand materials, it fosters recognition and reinforces the brand's identity.
Typography Curation
Typography defines the brand's written voice and visual hierarchy. The carefully chosen fonts for headings, subheadings, and body text convey the brand's personality and tone.
Mood Board
The moodboard is a visual representation that captures the brand's aesthetic, and atmosphere. It inspires the design process, aligning the visual direction. It's composed of images, colors, typography, and more, representing the intended brand personality and ensures a cohesive visual language.
Mockups
Mockups are lifelike representations of the brand's assets applied in real-world contexts. They showcase how the primary/secondary logo, submark, color palette, and typography come together across various platforms, such as stationery, product packaging, digital devices, or signage.
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Brand Designer
Graphic Designer
Logo Designer
Service provided by
Giovanna Moraes Madrid, Spain
Brand Identity - EssentialsGiovanna Moraes
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Brand Designer
Graphic Designer
Logo Designer
The Brand Essentials Package is perfect for startups, small businesses, and entrepreneurs seeking a captivating brand identity without a big investment.
This package is a cost-effective solution that does not compromise on quality or creativity. It empowers emerging businesses and startups to make a professional and cohesive brand identity without overwhelming them with unnecessary complexity. Designed with flexibility and adaptability in mind, this package ensures that the brand can evolve and grow while maintaining a strong and consistent visual presence across diverse platforms and marketing materials.

What's included

Primary and Secondary Logo
The primary logo is the main visual representation of your brand, designed to embody its essence and values. It ensures a memorable and impactful impression, adaptable across various media. The secondary logo complements the primary, offering flexibility with variations while maintaining brand consistency.
Submark
The submark is a simplified and distinct variation of the primary logo. It often features a condensed version of the icon or a unique element extracted from the primary logo. It ensures brand consistency in smaller spaces or as a watermark on promotional materials.
Color Palette
The color palette is a curated selection of colors that defines the brand's visual identity, carefully chosen to evoke specific emotions and associations. When uses with consistency across brand materials, it fosters recognition and reinforces the brand's identity.
Typography Curation
Typography defines the brand's written voice and visual hierarchy. The carefully chosen fonts for headings, subheadings, and body text convey the brand's personality and tone.
Mood Board
The moodboard is a visual representation that captures the brand's aesthetic, and atmosphere. It inspires the design process, aligning the visual direction. It's composed of images, colors, typography, and more, representing the intended brand personality and ensures a cohesive visual language.
Mockups
Mockups are lifelike representations of the brand's assets applied in real-world contexts. They showcase how the primary/secondary logo, submark, color palette, and typography come together across various platforms, such as stationery, product packaging, digital devices, or signage.
Contact for pricing