BRAND DIRECTION MAPPINGJaha Kerr
This service is for brands, founders or creators who have momentum but feel unclear about their direction. If you or your team want a clear brand foundation before scaling, launching, or pursuing partnerships, this service provides the clarity and structure you need to move forward with confidence
This is for you if:
You need clear strategic direction, not just visuals or aesthetics.
Your brand feels scattered or inconsistent, and you want a cohesive identity system that actually supports growth and conversion.
You’re preparing for a launch, campaign, or next phase and need a strong narrative, positioning, and creative foundation to build from.
You’re a founder or brand ready to treat branding as a business asset, not a surface-level design exercise
Deliverables
Overview
This Brand Direction Mapping is a strategic deep dive designed to bring clarity, alignment, and long-term direction to your brand. Through a guided audit, audience analysis, and brand system optimization, you’ll walk away with a clear positioning, cohesive messaging, and a roadmap you can confidently implement across content, campaigns, and partnerships.
Brand Direction Kickoff Call 30 mins
A strategic deep-dive session to assess your current brand state, clarify your goals, and identify where alignment is breaking down. This call sets the foundation for the full brand direction and optimization process.
Brand Positioning & Clarity
Clear articulation of the brand’s positioning, differentiation, and intended perception, including a short positioning statement for alignment.
Audience Definition & Emotional Drivers
An audience profile outlining who the brand is for, their emotional motivations, and the psychological triggers that drive engagement, trust and conversion.
Brand Voice & Messaging Direction
Guidelines on tone, language, and messaging themes, including do’s and don’ts to maintain consistency across platforms.
Strategic Visual Direction Board
A curated visual direction board outlining aesthetic style, mood, tone, and creative references to guide consistent, on-brand content creation.
Long-Term Brand Roadmap
A forward-looking roadmap outlining short-term and long-term goals, key milestones, and opportunities for brand expansion, helping you prioritize growth and future partnerships.
Brand Direction Call 60 mins
A live walkthrough of the complete strategy, followed by open Q&A to ensure clarity, confidence, and ease of implementation.
What's included
Overview
This Brand Direction Mapping is a strategic deep dive designed to bring clarity, alignment, and long-term direction to your brand. Through a guided audit, desired audience analysis, and brand system optimization, you’ll walk away with a clear positioning, cohesive messaging, and a roadmap you can confidently implement across all stages of your brand to drive conversion, from content, campaigns, to partnerships.
Brand Direction Kickoff Call 30 mins
A strategic deep-dive session to assess your current brand state, clarify your goals, and identify where alignment is breaking down. This call sets the foundation for the full brand direction and optimization process.
Brand Positioning & Clarity
Clear articulation of the brand’s positioning, differentiation, and intended perception, including a short positioning statement for alignment.
Audience Definition & Emotional Drivers
An audience profile outlining who the brand is for, their emotional motivations, and the psychological triggers that drive engagement, trust and conversion.
Brand Voice & Messaging Direction
Guidelines on tone, language, and messaging themes, including do’s and don’ts to maintain consistency across platforms.
Strategic Visual Direction Board
A curated visual direction board outlining aesthetic style, mood, tone, and creative references to guide consistent, on-brand content creation.
Long-Term Brand Roadmap
A forward-looking roadmap outlining short-term and long-term goals, key milestones, and opportunities for brand expansion, helping you prioritize growth and future partnerships.
Brand Direction Call 60 mins
A live walkthrough of the complete strategy, followed by open Q&A to ensure clarity, confidence, and ease of implementation.
FAQs
Approximately 2 weeks from kickoff to final delivery.
No. This service focuses on strategic brand direction and alignment rather than visual redesign. The goal is clarity, consistency, and long-term growth.
This service provides the strategy and framework behind your content. While it does not include content production, it makes content creation clearer, faster, and more intentional.
Yes. Many clients continue into a monthly retainer for ongoing strategy coaching or content conversion management.
You’ll receive a live 60-minute presentation plus a digital download of all materials sent to your inbox for ongoing reference.
You’ll leave with clear brand direction, strategic recommendations, and a roadmap you can implement immediately or use to guide future campaigns, content, and partnerships. If you’d like continued support, you can upgrade to a monthly retainer for coaching or content conversion management.
Jaha's other services
Starting at$3,500
Duration2 weeks
Tags
Canva
Google Analytics
Instagram
Pinterest
TikTok
Brand Strategist
Marketing Strategist
Social Media Strategist
Service provided by
Jaha Kerr Toronto, Canada
- 2
- Followers
BRAND DIRECTION MAPPINGJaha Kerr
Starting at$3,500
Duration2 weeks
Tags
Canva
Google Analytics
Instagram
Pinterest
TikTok
Brand Strategist
Marketing Strategist
Social Media Strategist
This service is for brands, founders or creators who have momentum but feel unclear about their direction. If you or your team want a clear brand foundation before scaling, launching, or pursuing partnerships, this service provides the clarity and structure you need to move forward with confidence
This is for you if:
You need clear strategic direction, not just visuals or aesthetics.
Your brand feels scattered or inconsistent, and you want a cohesive identity system that actually supports growth and conversion.
You’re preparing for a launch, campaign, or next phase and need a strong narrative, positioning, and creative foundation to build from.
You’re a founder or brand ready to treat branding as a business asset, not a surface-level design exercise
Deliverables
Overview
This Brand Direction Mapping is a strategic deep dive designed to bring clarity, alignment, and long-term direction to your brand. Through a guided audit, audience analysis, and brand system optimization, you’ll walk away with a clear positioning, cohesive messaging, and a roadmap you can confidently implement across content, campaigns, and partnerships.
Brand Direction Kickoff Call 30 mins
A strategic deep-dive session to assess your current brand state, clarify your goals, and identify where alignment is breaking down. This call sets the foundation for the full brand direction and optimization process.
Brand Positioning & Clarity
Clear articulation of the brand’s positioning, differentiation, and intended perception, including a short positioning statement for alignment.
Audience Definition & Emotional Drivers
An audience profile outlining who the brand is for, their emotional motivations, and the psychological triggers that drive engagement, trust and conversion.
Brand Voice & Messaging Direction
Guidelines on tone, language, and messaging themes, including do’s and don’ts to maintain consistency across platforms.
Strategic Visual Direction Board
A curated visual direction board outlining aesthetic style, mood, tone, and creative references to guide consistent, on-brand content creation.
Long-Term Brand Roadmap
A forward-looking roadmap outlining short-term and long-term goals, key milestones, and opportunities for brand expansion, helping you prioritize growth and future partnerships.
Brand Direction Call 60 mins
A live walkthrough of the complete strategy, followed by open Q&A to ensure clarity, confidence, and ease of implementation.
What's included
Overview
This Brand Direction Mapping is a strategic deep dive designed to bring clarity, alignment, and long-term direction to your brand. Through a guided audit, desired audience analysis, and brand system optimization, you’ll walk away with a clear positioning, cohesive messaging, and a roadmap you can confidently implement across all stages of your brand to drive conversion, from content, campaigns, to partnerships.
Brand Direction Kickoff Call 30 mins
A strategic deep-dive session to assess your current brand state, clarify your goals, and identify where alignment is breaking down. This call sets the foundation for the full brand direction and optimization process.
Brand Positioning & Clarity
Clear articulation of the brand’s positioning, differentiation, and intended perception, including a short positioning statement for alignment.
Audience Definition & Emotional Drivers
An audience profile outlining who the brand is for, their emotional motivations, and the psychological triggers that drive engagement, trust and conversion.
Brand Voice & Messaging Direction
Guidelines on tone, language, and messaging themes, including do’s and don’ts to maintain consistency across platforms.
Strategic Visual Direction Board
A curated visual direction board outlining aesthetic style, mood, tone, and creative references to guide consistent, on-brand content creation.
Long-Term Brand Roadmap
A forward-looking roadmap outlining short-term and long-term goals, key milestones, and opportunities for brand expansion, helping you prioritize growth and future partnerships.
Brand Direction Call 60 mins
A live walkthrough of the complete strategy, followed by open Q&A to ensure clarity, confidence, and ease of implementation.
FAQs
Approximately 2 weeks from kickoff to final delivery.
No. This service focuses on strategic brand direction and alignment rather than visual redesign. The goal is clarity, consistency, and long-term growth.
This service provides the strategy and framework behind your content. While it does not include content production, it makes content creation clearer, faster, and more intentional.
Yes. Many clients continue into a monthly retainer for ongoing strategy coaching or content conversion management.
You’ll receive a live 60-minute presentation plus a digital download of all materials sent to your inbox for ongoing reference.
You’ll leave with clear brand direction, strategic recommendations, and a roadmap you can implement immediately or use to guide future campaigns, content, and partnerships. If you’d like continued support, you can upgrade to a monthly retainer for coaching or content conversion management.
Jaha's other services
$3,500