CAMPAIGN CURATION
Starting at
$
2,800
About this service
Summary
Deliverables
FAQ
FAQs
How long does the process take?
Campaign curation typically takes 3 weeks from kickoff to final delivery, depending on scope and brand readiness.
Is this a content production service?
No. This service provides the strategic and creative foundation behind high-performing campaigns. Rather than producing individual assets, I lead the campaign direction defining the idea, story, messaging, and creative system that production teams execute against.
Can this be expanded beyond campaign direction?
Yes. Campaign Curation can be expanded into a Social Launch Strategy for brands seeking a more comprehensive rollout.
Can this turn into ongoing support?
Many clients continue into a monthly retainer for content conversion management, 1:1 consulting, or ongoing creative direction.
What's included
Overview
Campaign Curation helps brands translate their message into a cohesive, culturally relevant campaign with intention behind every creative decision. This service focuses on defining the campaign’s core idea, narrative, and creative direction so execution feels clear, aligned, and impactful across platforms.
Campaign Concept & Narrative Direction
A clearly defined campaign idea anchored in brand identity, audience insight, and cultural relevance. This includes the core story, message, and emotional hook guiding the campaign.
Audience Alignment & Cultural Insight
Audience Alignment & Cultural Insight A strategic breakdown of who the campaign is for, what they care about, and how the campaign fits naturally into their world ensuring relevance, resonance, and shareability.
Creative Direction & Visual Guidance
Strategic creative direction outlining mood, tone, visual language, and stylistic guidance to ensure the campaign feels cohesive across content, platforms, and collaborators without limiting creative flexibility.
Content Pillars & Campaign Flow
Defined content pillars and thematic buckets that support the campaign narrative, outlining how ideas should flow before, during, and after the campaign moment.
Campaign Alignment Framework
A strategic framework connecting messaging, visuals, and content back to the campaign’s core objective ensuring clarity, consistency, and impact.
Campaign Flow 60 minutes
A live walkthrough of the complete campaign strategy, followed by Q&A to ensure clarity and confidence in execution. A digital campaign deck is delivered for ongoing reference.
Campaign Social Launch Strategy (FOR PREMIUM PACKAGE ADD-ON)
For brands seeking a full rollout, this expansion includes pre-launch positioning, launch sequencing, post-launch momentum planning, platform-specific content formats, and influencer logic. This offering is reserved for select campaigns where deeper execution planning is needed.
Example projects
Duration
3 weeks
Skills and tools
Industries