The research behind how people scan when reading content in compelling. I will make sure that your content meets readability statistics, is AP/APA/MLA compliant (if applicable), and is written in a way that inspires action. I will walk you through every step in one of two ways: 1) bring you a deliverable you will be proud to publish, or b) include you in the creation of the content so that you feel you have more directional flow. I work with you, however you prefer, to ensure that in an age of scanning -- your content isn't scanned over.