When examining your audience, I get into the weeds of research. I will first go through census data to see who your audience is. Once determining who your audience is where you live, I will dig into the best ways to reach them. Culture is the part of the iceberg you cannot see and that is where I will do the scuba diving. My job is to help create understanding of who your audience is and then a strategy that will help that message resonate in a way that you audience will in turn, understand. Breakthrough. That's what you can expect.