Firstly I gather as much information from you about what you need in order to form a brief. We will work through any concepts you have in mind and talk through the technical requirements, such as dimensions, colour use and how the image will be used and therefore licensed.

After doing some research and sketching, I send you some concept sketch options, or if you have a strong idea of what you'd like, some first rough keyframes. You can then make any feedback and suggest any larger 'structural' changes at this point.

After signing off the roughs, I will ink, colour and finesse the images to produce more worked up versions of all the frames . Any more final tweaks and small changes, and the final animation is complete! You will be licensed to use the illustration/animation for your intended use, copyright is retained by the illustrator.