3.0 Brand tractionOrwell McG
A defined position and a visual identity built to earn attention from day one, so the momentum from your inflection point turns into recognition, trust and revenue rather than fading out once the initial push is over.
You're at the point where you can turn momentum into real progress. A new market, a funding round, a big launch, this is the moment worth investing in properly. Without a system behind it, the energy fizzles fast. A new logo goes out, a few posts follow, and a few months later your business looks much like it did before, just with a different colour on it.
Brand Traction gives you the identity and the system to make that investment count, built on real strategic thinking rather than assembled piece by piece.
Who this is for
Businesses ready to put a real brand behind their business: a defined position, a visual identity and the core assets to start showing up consistently across every channel that matters. You want a brand your team can pick up and run with, built on solid thinking rather than a logo commissioned in isolation.
The 3.5 phases
1.0 Immerse. I start by getting inside your business: an independent audit of how you currently show up, who you're really talking to and where the gaps are between what you believe and what your audience sees. This becomes your Brand Brief, the foundation everything else is built on.
2.0 Strategy. Your positioning, narrative and messaging get defined and pressure tested, so every word your brand uses from here on has a reason behind it. This is the thinking that makes people stop scrolling, take you seriously and remember you.
3.0 Create. Your strategy gets expressed visually: a logo or wordmark, typography, colour system and graphic elements, built as one defended direction rather than a lineup to vote on. You'll walk away with a Brand Playbook that ties your strategy and your visual rules into a single, usable document, along with the assets you need to start showing up consistently: three social templates, an email signature and three brand posters that bring your whole strategy and identity together in one execution.
3.5 Launch. Handoff, training and everything your team needs to run with the system, so it doesn't sit in a folder unused.
This is the thinking and the system behind a brand built to attract the right people, earn their trust and keep them coming back.
Why this works
Most studios show three directions and ask you to vote, which sounds like more choice but usually means three shallow routes instead of one strong one. I show one refined direction, anchored to the strategy work done earlier in the process and defended in writing. If it doesn't land, we iterate, we don't start again from scratch.
FAQs
Orwell's other services
Starting at$15,600
Duration4 weeks
Tags
Brand Audit
Brand Designer
Brand Strategist
Logo Designer
Visual Designer
Service provided by
Orwell McG Berlin, Germany
- 2
- Followers
3.0 Brand tractionOrwell McG
Starting at$15,600
Duration4 weeks
Tags
Brand Audit
Brand Designer
Brand Strategist
Logo Designer
Visual Designer
A defined position and a visual identity built to earn attention from day one, so the momentum from your inflection point turns into recognition, trust and revenue rather than fading out once the initial push is over.
You're at the point where you can turn momentum into real progress. A new market, a funding round, a big launch, this is the moment worth investing in properly. Without a system behind it, the energy fizzles fast. A new logo goes out, a few posts follow, and a few months later your business looks much like it did before, just with a different colour on it.
Brand Traction gives you the identity and the system to make that investment count, built on real strategic thinking rather than assembled piece by piece.
Who this is for
Businesses ready to put a real brand behind their business: a defined position, a visual identity and the core assets to start showing up consistently across every channel that matters. You want a brand your team can pick up and run with, built on solid thinking rather than a logo commissioned in isolation.
The 3.5 phases
1.0 Immerse. I start by getting inside your business: an independent audit of how you currently show up, who you're really talking to and where the gaps are between what you believe and what your audience sees. This becomes your Brand Brief, the foundation everything else is built on.
2.0 Strategy. Your positioning, narrative and messaging get defined and pressure tested, so every word your brand uses from here on has a reason behind it. This is the thinking that makes people stop scrolling, take you seriously and remember you.
3.0 Create. Your strategy gets expressed visually: a logo or wordmark, typography, colour system and graphic elements, built as one defended direction rather than a lineup to vote on. You'll walk away with a Brand Playbook that ties your strategy and your visual rules into a single, usable document, along with the assets you need to start showing up consistently: three social templates, an email signature and three brand posters that bring your whole strategy and identity together in one execution.
3.5 Launch. Handoff, training and everything your team needs to run with the system, so it doesn't sit in a folder unused.
This is the thinking and the system behind a brand built to attract the right people, earn their trust and keep them coming back.
Why this works
Most studios show three directions and ask you to vote, which sounds like more choice but usually means three shallow routes instead of one strong one. I show one refined direction, anchored to the strategy work done earlier in the process and defended in writing. If it doesn't land, we iterate, we don't start again from scratch.
FAQs
Orwell's other services
$15,600