Strategic Branding PackageSam Gray
A thoughtful, strategy-first brand identity experience designed to build a clear and compelling foundation for your business. This package goes beyond visual design to help you define your voice, message, and brand narrative—while delivering a flexible, cohesive visual identity system to carry it all forward with impact.
What's included
Discovery Questionnaire & Strategy Session
We’ll begin with a deep-dive questionnaire and strategy session to define your brand’s purpose, positioning, audience, and tone. You’ll receive a written Brand Strategy Brief and Messaging Framework that includes tagline and headline examples, a sample brand story, key message themes, and voice and tone guidance. This sets the foundation for all future visuals and communication.
Visual Identity System
Your brand’s visual system will be crafted to reflect your strategy and tone. This includes a custom logo suite (primary, secondary, submark, favicon), strategic color palette with usage notes, and a typography system. Supporting visuals—such as custom icons, illustrations, or textures—will be developed based on need. I’ll also provide mockups to show how your identity comes to life in real-world applications.
Brand Guidelines
Everything is delivered in a clean, easy-to-use Brand Guide. This includes your brand strategy and messaging summary, logo usage rules, color and typography specs, tone and voice notes, photography direction, and real-world visual examples to ensure consistent use across all channels.
Final Files & Handoff
Logo files in all standard formats (.SVG, .PNG, .JPG, .PDF). Icons, patterns, and other assets in editable and export-ready formats, with a finalized Brand Guidelines PDF
Starting at$3,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Sam Gray proLincoln, USA
- 12
- Followers
Strategic Branding PackageSam Gray
Starting at$3,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
A thoughtful, strategy-first brand identity experience designed to build a clear and compelling foundation for your business. This package goes beyond visual design to help you define your voice, message, and brand narrative—while delivering a flexible, cohesive visual identity system to carry it all forward with impact.
What's included
Discovery Questionnaire & Strategy Session
We’ll begin with a deep-dive questionnaire and strategy session to define your brand’s purpose, positioning, audience, and tone. You’ll receive a written Brand Strategy Brief and Messaging Framework that includes tagline and headline examples, a sample brand story, key message themes, and voice and tone guidance. This sets the foundation for all future visuals and communication.
Visual Identity System
Your brand’s visual system will be crafted to reflect your strategy and tone. This includes a custom logo suite (primary, secondary, submark, favicon), strategic color palette with usage notes, and a typography system. Supporting visuals—such as custom icons, illustrations, or textures—will be developed based on need. I’ll also provide mockups to show how your identity comes to life in real-world applications.
Brand Guidelines
Everything is delivered in a clean, easy-to-use Brand Guide. This includes your brand strategy and messaging summary, logo usage rules, color and typography specs, tone and voice notes, photography direction, and real-world visual examples to ensure consistent use across all channels.
Final Files & Handoff
Logo files in all standard formats (.SVG, .PNG, .JPG, .PDF). Icons, patterns, and other assets in editable and export-ready formats, with a finalized Brand Guidelines PDF
$3,500