What's included

• Discovery Questionnaire & Strategy Session

  We’ll begin with a deep-dive questionnaire and strategy session to define your brand’s purpose, positioning, audience, and tone. You’ll receive a written Brand Strategy Brief and Messaging Framework that includes tagline and headline examples, a sample brand story, key message themes, and voice and tone guidance. This sets the foundation for all future visuals and communication.

• Visual Identity System

  Your brand’s visual system will be crafted to reflect your strategy and tone. This includes a custom logo suite (primary, secondary, submark, favicon), strategic color palette with usage notes, and a typography system. Supporting visuals—such as custom icons, illustrations, or textures—will be developed based on need. I’ll also provide mockups to show how your identity comes to life in real-world applications.

• Brand Guidelines

  Everything is delivered in a clean, easy-to-use Brand Guide. This includes your brand strategy and messaging summary, logo usage rules, color and typography specs, tone and voice notes, photography direction, and real-world visual examples to ensure consistent use across all channels.

• Final Files & Handoff

  Logo files in all standard formats (.SVG, .PNG, .JPG, .PDF). Icons, patterns, and other assets in editable and export-ready formats, with a finalized Brand Guidelines PDF