Visual Identity Sprint

Pro

Sam Gray

Starting at

$

1,800

About this service

Summary

A clean, confident visual identity—delivered fast. This sprint-style service includes a custom logo system, brand typography, color palette, logo usage rules, and real-world visual applications, all wrapped in a polished brand style guide. No heavy strategy decks, just strong visual design built to help your brand show up with clarity and consistency.

Process

We start with a quick creative intake to understand your style, audience, and intended use.
I’ll present a moodboard or directional visual references to confirm tone.
Based on that, I’ll develop your logo system, color palette, and typography hierarchy.
You’ll review and provide feedback (includes 1 round of revisions).
Once finalized, I’ll compile and deliver the full Brand Style Guide and asset package.

What's included

  • Logo System

    Custom logo design with optional logomark, logotype, and flexible lockups (primary, secondary, tertiary) based on what fits the brand.

  • Visual Brand System

    Color palette and typography hierarchy selected to support brand tone and legibility. Includes font pairing suggestions and usage examples.

  • Brand Style Guide (PDF)

    A clean, organized guide that outlines logo usage, color, typography, and photography style—along with real-world visual examples to guide future creative work.

  • Logo File Delivery

    Final logo files provided in multiple formats (.SVG, .PNG, .PDF, .JPG) for use across print, web, and social.

  • Photography

    Brand-relevant stock photography or curated imagery used in the guide to establish visual tone (client-supplied or sourced).

  • Brand Application

    Real-world mockups showcasing your new brand visuals in context—such as stationary, social graphics, banners, signage, or other relevant materials. These examples help visualize how your logo, type, color, and photography come to life across brand touchpoints.

Duration

1 week

Skills and tools

Brand Designer

Logo Designer

Visual Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

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