What's included

• Logo System

  Custom logo design with optional logomark, logotype, and flexible lockups (primary, secondary, tertiary) based on what fits the brand.

• Visual Brand System

  Color palette and typography hierarchy selected to support brand tone and legibility. Includes font pairing suggestions and usage examples.

• Brand Style Guide (PDF)

  A clean, organized guide that outlines logo usage, color, typography, and photography style—along with real-world visual examples to guide future creative work.

• Logo File Delivery

  Final logo files provided in multiple formats (.SVG, .PNG, .PDF, .JPG) for use across print, web, and social.

• Photography

  Brand-relevant stock photography or curated imagery used in the guide to establish visual tone (client-supplied or sourced).

• Brand Application

  Real-world mockups showcasing your new brand visuals in context—such as stationary, social graphics, banners, signage, or other relevant materials. These examples help visualize how your logo, type, color, and photography come to life across brand touchpoints.