What's included

• Concept Development

  Initial research understands the brand’s vision, values, and target audience. Analyze competitors and market trends. This is used to then create a mood board that is informed by the brand's strategy.

• Brand Identity Deck

  The brand identity design deck presents a comprehensive visual identity that captures the core essence of the brand. This deck features several logo variations, accompanying graphics and illustrations, a curated color palette, and selected typography. To illustrate the application of the identity, the deck includes conceptual mock-ups of various brand touchpoints (such as business cards, stationery, and digital platforms), demonstrating how the design elements translate across different collateral items.

• Brand Guidelines

  The guidelines typically include: Logo Usage: Instructions on how to properly use and position the logo, including clear space, size, and color variations. Color Palette: Details on the official brand colors, including specific color codes (Pantone, CMYK, RGB, HEX) and how to use them. Typography: Specifications for the brand’s typefaces, including font styles, sizes, and usage rules. Imagery and Graphics: Guidelines for using brand-related images, illustrations, and other visual elements.