Initial research understands the brand’s vision, values, and target audience. Analyze competitors and market trends. This is used to then create a mood board that is informed by the brand's strategy.

The brand identity design deck presents a comprehensive visual identity that captures the core essence of the brand. This deck features several logo variations, accompanying graphics and illustrations, a curated color palette, and selected typography. To illustrate the application of the identity, the deck includes conceptual mock-ups of various brand touchpoints (such as business cards, stationery, and digital platforms), demonstrating how the design elements translate across different collateral items.

* The guidelines typically include: Logo Usage: Instructions on how to properly use and position the logo, including clear space, size, and color variations. Color Palette: Details on the official brand colors, including specific color codes (Pantone, CMYK, RGB, HEX) and how to use them. Typography: Specifications for the brand’s typefaces, including font styles, sizes, and usage rules. Imagery and Graphics: Guidelines for using brand-related images, illustrations, and other visual elements.

Brand collateral design refers to the creation of various visual and physical materials that represent and support a brand’s identity. The goal of brand collateral design is to create a unified yet dynamic visual language that communicates the essence of the brand across all touchpoints. 5 collateral items are chosen based on what is most appropriate for that brand. These items can include things such as merchandise, stationary, editorial materials, signage, social media templates, etc. The final art files for production will be prepared based on the client's chosen vendor.