What's included

• LOGO DESIGN

  Specifications for the logo, including its variations (e.g., color, grayscale, monochrome), clear space requirements, and guidelines for resizing or scaling.

• COLOR PALETTE

  Defined colors that represent the brand, along with guidelines on how and when to use them.

• TYPOGRAPHY

  Specifications for fonts and typography styles to maintain consistency in written materials.

• TONE OF VOICE

  Guidance on the language and tone to be used in communication to reflect the brand's personality and values

• BRAND MESSAGING

  Key messages and statements that convey the brand's positioning, mission, and value proposition.

• ART DIRECTION

  Imagery guidelines on the types of images that align with the brand's image, as well as photography and illustration styles.

• USAGE EXAMPLE

  Visual examples and mockups show how the brand elements should be applied in various contexts, such as advertisements, social media posts, and packaging.

• APPLICATION GUIDELINES

  Instructions on how to implement the brand guidelines across different channels and mediums, ensuring consistency in branding efforts.