Brand Refresh & RepositioningRachel Brown
Perfect for established businesses that have outgrown their current look or need to evolve with their market. I audit existing brands to identify what's working and what isn't, then redesign the visual identity to better reflect where the business is now or where it wants to go. This includes modernizing logos, updating color schemes, and refining the overall brand presence while maintaining brand equity where it matters.
What's included
Brand Audit and Competitive Analysis
A thorough evaluation of your current brand and how you stack up against competitors to identify opportunities for improvement.
Modernized Logo Design
A refreshed logo that honors your brand's history while bringing it into alignment with current design standards and market expectations.
Updated Color Palette and Typography
Refined visual elements that better represent where your brand is headed while maintaining recognition with existing customers.
Revised Brand Style Guide
An updated reference document that bridges the old and new, showing your team exactly how to implement the refreshed brand.
Transition Guide
A strategic roadmap for rolling out your new brand across all channels without confusing your audience or losing brand equity.
Updated Marketing Collateral Templates
Redesigned materials that showcase your refreshed brand and make it easy to create consistent marketing pieces going forward.
Rachel's other services
Starting at$4,500
Duration10 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Graphic Designer
Logo Designer
Service provided by
Rachel Brown proColorado Springs, USA
- $1k+
- Earned
- 1
- Paid projects
- 5.00
- Rating
- 9
- Followers
Brand Refresh & RepositioningRachel Brown
Starting at$4,500
Duration10 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Graphic Designer
Logo Designer
Perfect for established businesses that have outgrown their current look or need to evolve with their market. I audit existing brands to identify what's working and what isn't, then redesign the visual identity to better reflect where the business is now or where it wants to go. This includes modernizing logos, updating color schemes, and refining the overall brand presence while maintaining brand equity where it matters.
What's included
Brand Audit and Competitive Analysis
A thorough evaluation of your current brand and how you stack up against competitors to identify opportunities for improvement.
Modernized Logo Design
A refreshed logo that honors your brand's history while bringing it into alignment with current design standards and market expectations.
Updated Color Palette and Typography
Refined visual elements that better represent where your brand is headed while maintaining recognition with existing customers.
Revised Brand Style Guide
An updated reference document that bridges the old and new, showing your team exactly how to implement the refreshed brand.
Transition Guide
A strategic roadmap for rolling out your new brand across all channels without confusing your audience or losing brand equity.
Updated Marketing Collateral Templates
Redesigned materials that showcase your refreshed brand and make it easy to create consistent marketing pieces going forward.
Rachel's other services
$4,500