Full Service -Branding Visual Identity Design Kit

Pro

Cesar Cruz

Starting at

926

About this service

Summary

My goal is to help entrepreneurs bring their vision to life. Through design principles and aesthetics I create bespoke design elements that allows entrepreneurs to connect with their target audience and distinguish themselves.

Process

Step 1: Discovery call

The initial step will be a call where I can get to know your brand and you well. The call should be short and sweet, I just want to gather enough information to know your brands needs.

Step 2: Mood boarding

From there, I will start to gather information in the form of media and market research to strategize how I want to position the brand

Step 3: Ideation

This phase is where I actually put pen to paper to start to form conceptual designs. I will narrow it down to 3 ideas that I believe will be the most appropriate. I will then refine them until I have cohesive designs, then I will digitize them and start to vectorize in illustrator. Finally, I will refine refine refine until I have something I am confident will fulfill the brand needs.

Step 4: 1st presentation

I will present 3 of the best logos where I will articulate my design decisions. You can give me you feedback on the logo and we can have a discussion on how to to proceed.

Step 5: Final design stage

This final design stage is where I will take the final design choice and feedback and form the final design, secondary variations, color palette, and any relevant illustrations and/or patterns.

Step 6: Final Presentation

The final logo will be presented where strategy and design choices can be discussed. The design will be subject to revisions.

Step 7:

Final revisions will be made along with a style guide to accompany all relevant files to guide and help you implement the logo smoothly. Finally, all files will be sent to client.

What's included

Strategy Session
A discovery call will be made to form a strategy to fulfill project needs.
5 custom-tailored design options
The client will be presented with 5 cohesive design options.
Primary Logo with secondary variations
The clients will receive one primary logo with all secondary variations that will be responsive and functional across multiple platforms and media forms.
3-5 color pallete
A color appropriate with contrast and complementary elements allows the identity system to thrive and come alive.
Style Guide
A PDF document that will instruct how to apply the identity system to media.
4 revisions
The final primary logo will be subject to be modified and revised up to 4 times.
Supporting patterns and/or illustrations
Any relevant patterns and/or illustrations that would support the logo.
5 supporting pieces of design collateral
5 supporting designs such as business cards, social media templates, web banners, ad banners, flyers, etc.