Custom Tailored Logo Design

Pro

Cesar Cruz

Starting at

572

About this service

Summary

Cesar offers dedicated services in crafting custom logo designs and comprehensive brand identity systems tailored for new entrepreneurs. By working closely with one client at a time, he ensures personalized attention, creating unique designs that resonate with target communities.

Process

Step 1: Discovery call

The initial step will be a call where I can get to know your brand and you well. The call should be short and sweet, I just want to gather enough information to know your brands needs.

Step 2: Mood boarding

From there, I will start to gather information in the form of media and market research to strategize how I want to position the brand

Step 3: Ideation

This phase is where I actually put pen to paper to start to form conceptual designs. I will narrow it down to 3 ideas that I believe will be the most appropriate. I will then refine them until I have cohesive designs, then I will digitize them and start to vectorize in illustrator. Finally, I will refine refine refine until I have something I am confident will fulfill the brand needs.

Step 4: 1st presentation

I will present 3 of the best logos where I will articulate my design decisions. You can give me you feedback on the logo and we can have a discussion on how to to proceed.

Step 5: Final design stage

This final design stage is where I will take the final design choice and feedback and form the final design, secondary variations, color palette, and any relevant illustrations and/or patterns.

Step 6: Final Presentation

The final logo will be presented where strategy and design choices can be discussed. The design will be subject to revisions.

Step 7:

Final revisions will be made along with a style guide to accompany all relevant files to guide and help you implement the logo smoothly. Finally, all files will be sent to client.

What's included

3 custom logo options
The client will be presented with 3 unique logo designs. One will be chosen to be developed into the final stages.
Primary Logo with secondary variations
A primary logo with secondary variations to support across multiple platforms and media forms.
Simple Color Palette
A 3 color palette that are harmonized and appropriate with the logo.
Style Guide
A PDF serves as an in-depth guide on how to apply the design assets in multimedia.
2 Revisions
The final logo can be modified and revised twice. Extra revisions are subject to an additional fee depending on the complexity of the revision.

Example projects