📈Growth Grid | Social Media Strategy & Management

Pro

Patricia Peña

Starting at

2,050

/mo

About this service

Summary

We help businesses elevate their digital presence and create meaningful connections with their audience through powerful branding, impactful content, and strategic social media management. From crafting visually stunning graphics to optimizing your profiles for maximum engagement, we align every detail with your brand’s goals and vision. Together, we’ll build a strong, consistent, and memorable brand that stands out in today’s competitive digital landscape. Whether it’s creating a tailored marketing strategy, managing your social media accounts, or running effective ad campaigns, we bring a data-driven, creative, and personalized approach to every project. My mission? To turn your brand into a digital powerhouse that not only attracts attention but also drives measurable results. Schedule a FREE discovery call here.

Process

1. Discovery & Consultation

We’ll start with a one-on-one consultation to dive deep into your brand, goals, audience, and challenges.

I’ll gather all the necessary information about your preferences, competitors, and KPIs to ensure the strategy is tailored to your needs.

By the end of this stage, I’ll have a clear roadmap of your vision and objectives.

2. Research & Strategy Development

I’ll perform in-depth market research to understand your industry, competitors, and audience behavior.

Based on the findings, I’ll create a customized digital branding and content strategy that aligns with your goals and vision.

This strategy will include detailed plans for social media management, content creation, ad campaigns, and optimization efforts.

3. Profile Optimization

I’ll optimize your social media profiles by:

Crafting an engaging bio.

Designing a professional profile image and highlights.

Setting up tools like Linktree or other necessary links to create a cohesive and user-friendly profile.

4. Content Creation

I’ll begin creating branded, high-quality content, which includes:

Feed Posts: A mix of photos, designs, carousels, and reels that match your brand’s tone and aesthetic.

Stories: Daily engaging stories to keep your audience connected and engaged.

All content will go through drafting and approval rounds to ensure it meets your expectations.

5. Google My Business Optimization (if included)

I’ll verify and complete your Google My Business profile to ensure it’s fully optimized for local search.

This includes keyword optimization, high-quality visuals, review management, and linking your website.

6. Campaign Execution & Management

If you’ve opted for ad campaigns, I’ll set up and manage Google Ads and Meta Ads with:

Audience segmentation.

A/B testing.

Continuous optimization to ensure the best ROI.

I’ll monitor campaigns daily and provide regular updates on performance.

7. Reporting & Analysis

At the end of each month (or agreed reporting period), I’ll deliver a detailed performance report that includes:

Insights into social media engagement and growth.

Ad campaign results and ROI.

Recommendations for future strategies.

We’ll review the results together and discuss opportunities for improvement or new ideas.

8. Continuous Support & Adjustments

I’ll stay in touch to ensure your brand continues to evolve and thrive.

Whether it’s ongoing social media management, new campaigns, or additional consulting, I’ll provide support to keep your brand aligned with your goals.

Why This Process Works

This step-by-step process ensures that every aspect of your brand is thoughtfully developed, aligned with your goals, and optimized for long-term success. It’s a collaborative journey where your feedback and vision guide the way, resulting in a brand that stands out and resonates with your audience.Let’s bring your brand to life! 🚀

FAQs

How do you approach each project?
Every project starts with a discovery session where I get to know your brand, goals, and audience. From there, I develop a tailored strategy and execute it with precision. I keep the process highly collaborative by sharing updates and collecting your feedback throughout the project.
Do you provide performance reports?
Yes, I provide detailed performance reports! Depending on your preference, you can receive reports monthly, bi-monthly, or quarterly. These reports include insights into key metrics, campaign results, and actionable recommendations to improve performance.
Do you offer ongoing support?
Yes! I offer ongoing support to help you maintain your social media presence, optimize campaigns, or adjust strategies as your brand grows. Whether it’s monthly consulting or ad hoc assistance, I’m here to help.
What is your refund policy?
* If the project is canceled before work begins, I will issue a full refund of your deposit. * Once work has started, refunds are not available, as time and resources have already been allocated to your project. If you’re unhappy with the initial drafts or concepts, I will work closely with you to address your concerns and make adjustments. My goal is always to deliver results you’ll love!
How do payments work?
I require a 50% deposit upfront to secure the project. The remaining balance is due upon completion. Payment plans can be discussed for larger projects, and all terms will be outlined in a clear agreement before beginning the work.
Why should I hire you?
I offer a unique mix of creative and strategic expertise. By combining visually stunning designs, engaging content, and data-driven strategies, I ensure your brand not only looks amazing but also delivers real results. My personalized, detail-oriented approach ensures your project is tailored to your goals, and I pride myself on excellent communication and collaboration throughout the process.

What's included

Social Media Management
Seamless administration of direct messages, comments, and posts to keep your audience engaged and connected.
Profile Optimization
Crafting an impactful online presence with: 1. Custom bio setup. 2. Eye-catching profile image creation. 3. Highlights, featured stories, and Linktree integration.
Strategic Digital Branding
Development of tailored marketing strategies aligned with your brand's monthly goals and KPIs to ensure measurable results.
Personalized Brand Consulting
Ongoing brand evaluation with open communication channels, enabling us to implement effective and sustainable strategies that drive growth.
Content Creation
- Feed Content: 24 monthly posts, including: * 3 weekly posts (photos, designs, or carousel). * 3 weekly reels (15 seconds to 1 minute 20 seconds). - Stories Content: 20 engaging stories weekly (4 daily, Monday to Friday).
Digital Graphic Design
Custom creation of 10 additional graphic assets for use across social media, internal displays, Google My Business, and other branding needs to amplify your brand’s visibility and professionalism.
Copywriting
Crafting persuasive, scroll-stopping content that perfectly aligns with your brand’s tone, identity, and goals.
Google My Business Optimization
Complete optimization to boost local visibility: 1. Profile verification and setup. 2. Keyword optimization for local SEO. 3. High-quality visual content. 4. Review response management. 5. Website creation and linking.
Google Ads & Meta Ads Management
Results-driven ad campaign management, including: 1. Personalized strategies. 2. Continuous campaign optimization and A/B testing. 3. Precision audience segmentation. 4. Budget management with detailed performance reporting.
Analytics and Insights
Comprehensive performance reports delivered monthly, bi-monthly, or quarterly, offering actionable insights and transparent results to track growth and ROI.