🚀 Bold Brands | Branding & Identity Design

Pro

Patricia Peña

Starting at

1,550

About this service

Summary

As a comprehensive brand identity service, we go beyond surface-level aesthetics to deeply understand your business, its vision, and your target audience. By blending strategic insights, creative expertise, and a keen eye for detail, we craft brand identities that not only look visually striking, but also authentically reflect your unique value proposition and emotionally resonate with your customers. Our holistic approach ensures your brand stands out in a crowded marketplace and builds lasting connections with the people who matter most. What Sets Us Apart: 💪🏽

We don't just design logos - we develop complete brand ecosystems that elevate your business.

Our process is grounded in market research and data-driven insights to ensure your brand is strategically positioned for success.

We collaborate closely with you to truly understand your brand's DNA and translate that into a cohesive, memorable identity.

Our team of branding specialists, designers, and copywriters work in sync to deliver a polished, professional result that captures your brand's unique essence.

‼️Sign up for a FREE discovery call today and let's chat about how we can help you make your dreams a reality. Together, we'll create a compelling identity that captures your unique essence and sets the stage for lasting success in the marketplace.

Process

1. Discovery & Initial Consultation

We begin with a one-on-one consultation to understand your vision, goals, and challenges. I ask the right questions to uncover your brand’s essence, target audience, and project objectives. This step ensures we’re aligned and sets the foundation for the project’s success.

2. Research & Strategic Planning

I dive into market research, competitor analysis, and audience insights to gather valuable data that shapes the creative direction. Whether it’s branding, design, or marketing, this research helps me craft a strategy that’s informed, intentional, and tailored to achieve your goals.

3. Creative Brief Development

Next, I create a detailed creative brief that outlines the project’s scope, timeline, deliverables, and strategy. This document serves as a blueprint for the entire process, ensuring clarity and alignment between us from the outset.

4. Concept Development

Using the insights and strategy from the research phase, I start brainstorming and designing initial concepts. This could include logo drafts, branding elements, or campaign strategies depending on the project. Each concept is crafted to reflect your brand’s unique story and objectives.

5. Presentation & Feedback

I present the initial concepts to you, providing a detailed explanation of the creative direction and how it aligns with your goals. This phase is collaborative—I welcome your feedback and work closely with you to refine the chosen direction until it’s perfect.

6. Execution & Refinement

Once the concept is approved, I move into the production phase. Whether it’s designing final assets, implementing marketing strategies, or polishing deliverables, I ensure everything is executed with precision and attention to detail. Any final refinements are made during this stage to guarantee the highest quality.

7. Delivery of Final Assets

I deliver all finalized files or materials in the agreed-upon formats, ready for use. Along with the deliverables, I provide guidance on implementation—whether it’s a branding guide, a marketing plan, or design specifications—to ensure you can maximize the results.

8. Post-Project Support

Even after the project is complete, I remain available to provide additional support or answer any questions. Whether it’s minor adjustments, advice, or further collaboration, I’m here to help your business thrive.

FAQs

How long does the entire process take?
The timeline depends on the complexity of the project and the number of deliverables. On average, the process takes 2-4 weeks from start to finish. I’ll provide a detailed timeline during the initial consultation to ensure we stay on track.
What do you need from me to get started?
To get started, I’ll need some basic information about your business, such as your mission, vision, and target audience. Any existing branding materials (if applicable), preferred design styles, or inspiration references are also helpful. Don’t worry—I’ll guide you through everything during our initial consultation.
Do I get to see drafts or concepts during the process?
Absolutely! Collaboration is key to creating a brand that truly represents you. I’ll present initial concepts and revisions for your feedback at specific milestones in the process. This ensures the final design aligns perfectly with your vision.
How many revisions are included?
I include two rounds of revisions with every project to make sure we fine-tune the design to your satisfaction. If additional revisions are required, we can discuss adding them for a small fee to accommodate your needs.
Will I own the final designs?
Yes, once the project is complete and payment is finalized, you’ll have full ownership of the final designs. I’ll also provide all files in the necessary formats for your use.
Can you handle just one part of the brand identity (e.g., logo design)?
Yes, I offer standalone services like logo design, corporate material creation, or graphic asset development. However, I recommend a full brand identity package for the most cohesive and professional result.
How do payments work?
I typically require a 50% deposit upfront to secure the project, with the remaining balance due upon completion. Payment plans can also be discussed if needed, and all terms will be outlined in a clear agreement before we begin.
What is your refund policy?
Due to the nature of creative work, I do not offer refunds once the project has commenced. However, if for any reason you are not satisfied with the initial concepts presented, we can discuss adjustments or alternative directions. If the project is canceled before any work has started, I will gladly refund your deposit.

What's included

Initial Research: Comprehensive Brief Development
We begin by deeply understanding your brand's vision, goals, and unique identity. Through a collaborative process, we develop an extensive and detailed brief that will guide the entire project, ensuring clarity and alignment between your objectives and the creative direction.
Market Study: Industry & Competitor
A thorough market analysis is conducted to position your brand strategically. This includes: Research on national and international programs and naming conventions. In-depth exploration of your industry sector, trends, and audience behavior. A detailed analysis of competitors at both the national and international levels to identify opportunities and differentiation strategies. This research ensures your brand is informed by data and positioned for success.
Logo Design: Tailored Concepts with Market Insight
We create two unique and expertly crafted logo concepts that reflect your brand's identity and resonate with your target audience. Each concept is backed by market research to ensure it is relevant, memorable, and aligned with your industry. The final design will represent your brand with clarity and distinction.
Archetype Development: Defining Your Brand’s Personality
We develop the core personality of your brand by identifying its archetype. This includes crafting the foundational elements that define who your brand is, how it communicates, and how it emotionally connects with your audience. The personality we establish will build a strong and consistent brand voice.
Key Brand Elements: Mission, Vision, and Values Articulation
We help articulate the mission, vision, and core values of your brand. These elements are the pillars of your brand identity, providing clarity about your purpose, long-term goals, and guiding principles. These statements will inspire both your audience and your internal team.
Slogan Creation: Crafting a Memorable Tagline
We develop a compelling and representative slogan that captures the essence of your brand. The slogan is designed to be functional, memorable, and aligned with your brand’s personality, leaving a lasting impression on your audience.
Color Palette: Defining Your Visual Identity
We craft a corporate color palette that represents your brand’s personality and creates a cohesive visual identity. The carefully selected colors will evoke the right emotions and ensure consistency across all brand touchpoints.
Typography: Selection of Signature Fonts
We select a distinct and professional typeface that aligns with your brand’s identity. This typography will enhance readability, reinforce your visual style, and ensure your brand communicates with authority and sophistication.
Basic Brand Manual: Guidelines for Consistency
We provide a comprehensive brand guide to ensure the consistent use of your brand elements. This manual includes: Clear instructions for the correct use of the logo. Guidelines for applying the color palette and typography. Key recommendations for maintaining brand consistency across all platforms and materials. This guide will serve as a foundation for your team and collaborators.
Corporate Material Design: Professional Stationery and Assets
We design a suite of corporate materials to elevate your professional image, including: Business cards that reflect your brand identity. Branded stationery such as letterheads, envelopes, and other essential documents. Additional identity elements that help you stand out in your industry. These materials will reinforce your credibility and leave a lasting impression.
Graphic Assets: Engaging Visual Content
We create custom graphic assets tailored to your needs, including: Eye-catching banners for your website or social media. Professional templates for presentations that showcase your brand in a polished and consistent way. These assets are designed to captivate your audience and enhance your communication.