What's included

• Brand Strategy

  Brand Strategy includes defining the target audience, identifying the unique selling proposition, developing brand messaging and visual identity, creating guidelines for brand voice and tone, and implementing a plan for brand activation and engagement. I will present a comprehensive strategy that involves an analysis of your brand's target audience, competitive landscape, unique selling proposition, and brand personality, among other factors. Based on this analysis, a clear and concise plan will be developed for visually presenting your brand.

• Creative Direction

  Creative Direction involves guiding and overseeing the visual and aesthetic aspects of a project, campaign, or brand. As part of the creative direction, mood board inspirations for the brand's color palette, typography, feel, design, texture, and overall visual style will be provided. My goal will be to ensure that all the creative elements align with your brand's messaging and objectives and effectively engage your target audience.

• Logo Mark

  Once the ideal aesthetic for your brand has been selected, the next step is creating a logo that complements and enhances the chosen visual style. I will present logo sketches and work with you to refine the chosen logo until it accurately reflects your brand identity and meets your expectations. Logo sketches, logo mockups, logomark, wordmark, and logo colors (RGB and CMYK) are all part of this process.

• Brand Guidelines

  A brand style guide is an essential document that defines how a company's brand should be visually presented and communicated across all touchpoints. The brand kit will include the final version of the logo, approved color palettes, typography, logo sizing, and logo restrictions. In addition, other key elements such as brand messaging, tone of voice, co-branding, brand story, usage guidelines, and examples of how the brand should be presented in various contexts.