Crafting Memorable Visual Identities
Starting at
$
5,000
About this service
Summary
What's included
Creative Direction
Creative Direction involves guiding and overseeing the visual and aesthetic aspects of a project, campaign, or brand. As part of the creative direction, mood board inspirations for the brand's color palette, typography, feel, design, texture, and overall visual style will be provided. My goal will be to ensure that all the creative elements align with your brand's messaging and objectives and effectively engage your target audience.
Logo Mark
Once the ideal aesthetic for your brand has been selected, the next step is creating a logo that complements and enhances the chosen visual style. I will present logo sketches and work with you to refine the chosen logo until it accurately reflects your brand identity and meets your expectations. Logo sketches, logo mockups, logomark, wordmark, and logo colors (RGB and CMYK) are all part of this process.
Brand Guidelines
A brand style guide is an essential document that defines how a company's brand should be visually presented and communicated across all touchpoints. The brand kit will include the final version of the logo, approved color palettes, typography, logo sizing, and logo restrictions. In addition, other key elements such as brand messaging, tone of voice, co-branding, brand story, usage guidelines, and examples of how the brand should be presented in various contexts will also be included.
Recommendations
(5.0)
Client • Dec 28, 2025
Recommended
Fantastic design team. They took our vision, added smart creativity, and delivered beautiful results. Clear communication, true collaboration, and a team effort that brought everything to life. Highly recommend!
Client • Dec 25, 2023
Recommended
Shantanu is an exceptional designer with whom I had the pleasure of collaborating. He has a natural knack for concept creation and a clear vision of how it can be executed. From brain-storming, and moodboarding to the final presentation of our project, he was very attentive and experimental, which helped us to get a better output. I look forward to crossing roads with him again for a creative project!
Client • Dec 25, 2023
Recommended
It's unbelievable how great it has been to work with Shantanu. Honestly, I have been recommending his work to everyone blindly knowing his passion, high standards, and dedication. It's always great to work with him because I am always constantly challenged to think broadly rather than copying or taking things that work outside - applying everything to build something new from scratch. Look forward to building much more in-depth brand guidelines with Shantanu and I am excited about it.
Client • Dec 1, 2023
Recommended
Shantanu Kumar is the best web designer you can possibly find. Super professional, with an infinite creative that he puts to work towards the goals of your business and needs. Highly reccommend him.
Duration
3-6 weeks
