What's included

• User Research

  ✨ User personas: Detailed profiles of target users. ✨ User journeys: Maps illustrating the user's experience from start to finish. ✨ Competitive analysis: Evaluation of competitors' designs and features. ✨ User Interviews: One-on-one conversations with users to gather qualitative insights. ✨ Surveys and Questionnaires: Structured sets of questions distributed to a larger audience. ✨ Usability Testing: Observing users interacting with prototypes or existing products to identify usability issues. ✨ Contextual Inquiry: Observing users in their natural environment while they perform tasks related to the product. ✨ Card Sorting: A technique where users categorize content or features to inform information architecture. ✨ Heatmaps and Analytics: Analyzing user interactions and behaviour on a website or app using tools like heatmaps and analytics. ✨ Accessibility Testing: Assessing the product's accessibility for users with disabilities. ✨ A/B Testing: Comparing two or more versions of a design to determine which performs better.

• Information Architecture

  🕺🏼 Site maps: Visual representations of the website's structure and hierarchy. 🕺🏼 Wireframes: Basic layouts that outline the structure and placement of elements.

• Prototyping/Wireframing

  😀 Low-Fidelity Wireframes: Basic representations with minimal detail, often created using simple shapes and lines. 😀 Mid-Fidelity Wireframes: More detailed than low-fidelity wireframes, they may include basic visual styling and some content. 😀 Interactive prototypes: Clickable models of the final product to demonstrate user flow. 😀 High-fidelity prototypes: Detailed prototypes with visual elements to represent the final design.

• Visual Design

  🧃 UI design: Creation of the visual style, colour schemes, typography, and overall aesthetics. 🧃 Style guides: Detailed documentation on design elements, ensuring consistency across the product. Design system: Establishes a unified look and feel throughout the entire product, promoting brand cohesion and recognition.

• Usability Testing and Accessibility

  💌 Test plans: Documentation outlining the objectives, methods, and criteria for usability testing. 💌 User feedback: Analysis and recommendations based on user testing results. Inclusive design: Ensuring the product is accessible to users with disabilities. Accessibility guidelines: Documentation on how to maintain accessibility standards.

• Responsive Design

  💘 Designs that adapt to different screen sizes and devices.

• Design Handoff

  📒 Design files: Delivering design files compatible with development tools. 📒 Asset libraries: Providing a repository of design assets for developers.

• Collaboration

  👩🏼‍💻 Communication with developers: Clear and concise communication to ensure accurate implementation. 👩🏼‍💻 Collaboration with stakeholders: Regular updates and feedback sessions to align with business goals.