Branding/Rebranding
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About this service
Summary
What's included
Visual Identity
Developing a consistent visual language for the brand, including color schemes, typography, and imagery. This ensures a unified and cohesive look across all brand materials.
Brand Guidelines
Establishing a set of guidelines that outline how the brand should be represented visually. This includes rules for logo usage, color palettes, typography, and other visual elements to maintain consistency.
Packaging Design
Creating packaging designs that not only protect the product but also communicate the brand's identity and values.
Brand Strategy
Collaborating with clients to understand their brand goals, target audience, and market positioning, and translating that into a visual strategy.
Rebranding
Assisting with the process of rebranding, which may involve updating or completely overhauling the existing brand identity to better align with changing business goals or market dynamics.
Market Research
Conducting research on the target audience, competitors, and industry trends to inform design decisions and ensure that the brand stands out in the market.
Print and Digital Collateral
Designing various materials such as business cards, letterheads, brochures, and digital assets that align with the brand identity.
Skills and tools
Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Adobe XD