I design brand identity systems for founders and growing companies ready to build a visual presence that stands apart from the competition. Every decision is informed by research, competitive analysis, and a deep understanding of your business — not just aesthetic preference.
What's included:
Brand discovery questionnaire and competitive landscape review
Wordmark and brand mark system including variations for all environments
Color system with two directions — full specifications including hex, RGB, CMYK, and Pantone values
Typography system with two options and licensing guidance
Imagery direction with two photography style options
Comprehensive brand guide covering logo usage, color, typography, imagery, and key touchpoints
Complete file delivery — vector files and PNG at all sizes for print, digital, and third party use
FAQs
A completed brand discovery questionnaire that I provide, any existing brand assets you want to keep or reference, competitor examples, and any visual inspiration that resonates with you.
A comprehensive brand identity typically takes 10-12 weeks from discovery through final delivery. Timeline depends on project complexity and how quickly feedback is provided between rounds.
Each phase includes one revision round — color, typography, imagery, and wordmark. The wordmark phase includes two rounds given its importance to the overall system.
This service focuses on wordmark-based identity systems — text-based brand marks set in carefully selected typography. I don't design graphic logos, icons, or illustrated marks. If your brand needs a wordmark and a comprehensive visual system built around it, this is the right service. If you need a graphic symbol or illustrated logo, I'd recommend working with a dedicated logo designer for that element first.
Complete file package including vector files — AI, EPS, and SVG — and PNG at 1x, 2x, and 3x for all marks in all approved color variations. Third party black and white versions are also included.
Website design is a separate engagement. However the brand guide delivered at the end of this project gives your web developer everything they need to build a site that accurately reflects your brand system.
That's a different scope and a different price. Reach out and I'll put together a custom quote based on what you have and what you need.
I design brand identity systems for founders and growing companies ready to build a visual presence that stands apart from the competition. Every decision is informed by research, competitive analysis, and a deep understanding of your business — not just aesthetic preference.
What's included:
Brand discovery questionnaire and competitive landscape review
Wordmark and brand mark system including variations for all environments
Color system with two directions — full specifications including hex, RGB, CMYK, and Pantone values
Typography system with two options and licensing guidance
Imagery direction with two photography style options
Comprehensive brand guide covering logo usage, color, typography, imagery, and key touchpoints
Complete file delivery — vector files and PNG at all sizes for print, digital, and third party use
FAQs
A completed brand discovery questionnaire that I provide, any existing brand assets you want to keep or reference, competitor examples, and any visual inspiration that resonates with you.
A comprehensive brand identity typically takes 10-12 weeks from discovery through final delivery. Timeline depends on project complexity and how quickly feedback is provided between rounds.
Each phase includes one revision round — color, typography, imagery, and wordmark. The wordmark phase includes two rounds given its importance to the overall system.
This service focuses on wordmark-based identity systems — text-based brand marks set in carefully selected typography. I don't design graphic logos, icons, or illustrated marks. If your brand needs a wordmark and a comprehensive visual system built around it, this is the right service. If you need a graphic symbol or illustrated logo, I'd recommend working with a dedicated logo designer for that element first.
Complete file package including vector files — AI, EPS, and SVG — and PNG at 1x, 2x, and 3x for all marks in all approved color variations. Third party black and white versions are also included.
Website design is a separate engagement. However the brand guide delivered at the end of this project gives your web developer everything they need to build a site that accurately reflects your brand system.
That's a different scope and a different price. Reach out and I'll put together a custom quote based on what you have and what you need.