I design brand identity systems for founders and agency principals who need their visual presence to match the level they're actually operating at. Every decision is informed by research, competitive analysis, and a deep understanding of your business — not aesthetic preference alone.
What's included:
Brand discovery and competitive landscape review
Wordmark system including variations for all environments
Color system — full specifications including hex, RGB, CMYK, and Pantone values
Typography system with licensing guidance
Imagery direction with photography style options
Comprehensive brand guide covering logo usage, color, typography, imagery, and key touchpoints
Complete file delivery — vector files and PNG at all sizes for print, digital, and third-party use
I design brand identity systems for founders and agency principals who need their visual presence to match the level they're actually operating at. Every decision is informed by research, competitive analysis, and a deep understanding of your business — not aesthetic preference alone.
What's included:
Brand discovery and competitive landscape review
Wordmark system including variations for all environments
Color system — full specifications including hex, RGB, CMYK, and Pantone values
Typography system with licensing guidance
Imagery direction with photography style options
Comprehensive brand guide covering logo usage, color, typography, imagery, and key touchpoints
Complete file delivery — vector files and PNG at all sizes for print, digital, and third-party use